Top 10: Loyalty Management software

Updated: October 31, 2023

Loyalty Management software is a vital tool for businesses seeking to build and maintain strong, enduring relationships with their customers. This technology streamlines the process of creating and managing customer loyalty programs, allowing businesses to reward their loyal patrons with personalized incentives, discounts, and exclusive offers. By leveraging data analytics, this software helps companies gain valuable insights into customer preferences and behaviors, enabling them to tailor their loyalty initiatives effectively. Furthermore, it enhances customer engagement through communication channels like email and mobile apps, fostering brand loyalty and customer retention. Ultimately, Loyalty Management software plays a pivotal role in not only increasing customer satisfaction and loyalty but also driving revenue growth and sustained business success. Some of the most popular Loyalty Management software options are listed below.

See also: Top 10 Marketing software

2023. Blackbird, a restaurant loyalty platform, raises $24M



Blackbird Labs, a company specializing in hospitality technology, has announced the successful completion of its Series A funding round, securing $24 million. The company's platform is designed to assist restaurants in maintaining communication with their guests and encouraging them to dine out more frequently. Blackbird enables restaurants to expand their outreach and express gratitude to their patrons by allowing operators to greet customers by name and understand their individual preferences. This includes details such as their recent dining experiences, preferred seating, as well as their likes and dislikes. Blackbird achieves this by having diners tap their phones on a proprietary NFC reader to create a membership or "tap in." Subsequent check-ins allow members to "level up," unlocking exclusive benefits such as access to off-menu items and a direct message concierge service.


2023. Gameball raises $3.5M to scale its CRM platform for consumer brands



Gameball, a platform focused on customer intelligence and marketing CRM, has recently secured $3.5 million. Gameball enables consumer brands to utilize their data for growth purposes. The platform emphasizes the establishment of long-term customer relationships and retention through personalized loyalty programs driven by data insights. By leveraging existing customers, businesses can maximize their value instead of solely relying on acquiring new customers through paid advertisements. Gameball empowers brands to engage with their existing customer base through targeted campaigns and loyalty programs, eliminating the need for blind customer acquisition spending. Additionally, Gameball provides monetization opportunities for brands, allowing them to efficiently upsell and cross-sell to their customer base.


2022. TouchBistro bakes CAD$150M into restaurant management tech recipe



TouchBistro, a restaurant management platform built for iPads, has recently secured CAD$150 million in funding. TouchBistro offers a comprehensive suite of tools that seamlessly integrate marketing and customer relationship management functionalities. With over 64,000 deployed terminals, TouchBistro enables automated online ordering, efficient menu and delivery management, contactless payments, as well as marketing and customer engagement capabilities. In 2020, the company acquired TableUp, a strategic move that laid the groundwork for its guest engagement, loyalty, and marketing tools. During a period when in-person dining was limited, TouchBistro provided its customers with complimentary online ordering services to support their operations.


2022. Marketing automation startup Retail Rocket nabs $24M



Retail Rocket, a platform focused on retention management for brands, has successfully raised $24 million in a Series A funding round. Using a mathematical model, Retail Rocket employs segmentation techniques to analyze the behavior of first-time buyers. By studying their actions, such as the links they click on, the platform aims to understand their preferences and desires. Additionally, Retail Rocket provides campaign management tools including email marketing and web-based push notifications. It also offers an engine that identifies the optimal timing and communication channel, such as SMS, for delivering personalized offers. The ultimate objective is to establish a comprehensive loyalty and retention management system for both online and offline customers.


2004. Siebel jumps into software rental market

Siebel Systems, a leading provider of customer relationship management (CRM) software, is adapting to the growing trend of renting computing systems for running corporate software. While Siebel traditionally sold packaged software, it now recognizes the demand for hosted CRM services, such as its own Siebel OnDemand. To differentiate itself from purely hosted CRM companies like Salesforce.com, Siebel offers a hybrid approach that allows customers to mix and match, running some CRM systems in-house while utilizing Siebel's hosted service for other areas. This flexibility appeals to smaller customers, and Siebel is expanding its offerings by adding features like analytics, loyalty management systems, and messaging systems. IDC predicts that software subscriptions, like the Salesforce model, will experience significant growth, and Siebel aims to capitalize on this trend while continuing to serve customers with packaged CRM software.