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AI for advertising
Updated: October 31, 2023
Artificial Intelligence (AI) has revolutionized the advertising industry, offering advertisers unprecedented opportunities to refine their strategies and deliver more personalized and effective campaigns. By harnessing the power of machine learning and data analytics, AI enables advertisers to better understand consumer behavior, segment their target audience, and create highly tailored content. This technology not only optimizes ad placement and budget allocation but also enhances user engagement through predictive analytics and real-time decision-making. As AI continues to evolve, it holds the promise of further transforming advertising by delivering more relevant, timely, and engaging content to consumers, ultimately driving improved ROI and customer satisfaction in the ever-evolving landscape of digital marketing.
AI for advertising sample implementations are listed below.
See also: Top 10 Online advertising services
See also: Top 10 Online advertising services
2023. Meta debuts generative AI features for advertisers
Meta is introducing its initial generative AI capabilities designed for advertisers. These features empower advertisers to employ AI for tasks such as crafting backgrounds, enlarging images, and generating multiple versions of ad text derived from their original content. These new offerings exemplify Meta's belief in the potential of generative AI to aid the brands and enterprises that contribute significantly to Meta's revenue stream. The first feature in this trio enables advertisers to personalize their creative assets by producing diverse backgrounds, transforming the appearance of their product images. This functionality is akin to Meta's consumer-oriented tool, Backdrop, which permits users to modify their image's setting or background through prompts. Another feature, image expansion, enables advertisers to adapt their assets to various aspect ratios needed for different products, such as Feed or Reels. Moreover, within Meta Ads Manager, the text variations feature utilizes AI to generate up to six distinct text versions based on the advertiser's original content.
2020. Contextual advertising company GumGum raises $22M
The contextual advertising firm, GumGum, recently secured $22 million in funding. GumGum specializes in computer vision technology, which enables the identification of image content and the placement of relevant advertisements alongside the pictures. This core business has served as the foundation for GumGum's expansion into other sectors, including sports sponsorships and in-video advertising. The in-video advertising unit has already undergone testing with brands like Sprint, and a wider launch is planned for the second quarter of the current year.
