What is Project Management 2.0? Ask Wrike

Andrew Filev, Wrike CEO and founder, wants his service to become the One, who invented the 2.0 generation of project management, just like Salesforce did in CRM space. Of course, Wrike is not the most innovative product in the market and has very strong competitors - Basecamp, Zoho Projects, Worksection, etc. But sometimes marketing is a king. Search Google for "project management 2.0" and you will find numerous Andrew's articles and links to his conference speeches. Project Management 2.0 - is a new brand that can be very attractive to Wrike's potential customers, and here is why:

There is a little chaos in the project management space now. Along with traditional project management software (and methodologies) like MS Project, there is a number of online services, like Basecamp. Unlike traditional systems, that focus on project planning, the new services focus on project communications and collaboration. But the problem is that they also call themselves "project management solutions". That is why sometimes executives that select a project management tool are quite confused. And that is where the Project Management 2.0 brand can help - to make the right choice.

According to Andrew Filev, PM 2.0 - is the next project management generation, that fixes 3 problems with "old-school project management":

- the project planning goes not only top-down, but also bottom-up, that makes the project more adaptive to constant changes

- today tasks are transparently linked to the strategical project goals and plans

- the gap between planning and collaboration (email) systems is removed

(By the way, one of Wrike's most original feature is email integration)

Besides the Project Management 2.0 tag, Andrew invented one more brand - Agile Enterprise. In project management "Agile" term is known as a new methodology for software development projects. Agile-projects are divided into several short-term iterations with close and clear goals. In particular, that allows developer teams to track the constantly-changing client requirements. In the same way Agile Enterprises can quickly adopt to changing market environment and survive in the Global Recession.

See also: Top 10 Project Management software