Salesforce created enterprise social platform

Strange, but Salesforce, that always used to be in the forefront of the Enterprise 2.0 trends, still didn't have internal social tools (only the link the outside Social Web by means of Service Cloud 2.0). Therefore, in order not to loose its authority, the company decided not just add an internal social network to its CRM software, but also create a social platform for all applications developed on Force.com. The new product was called Salesforce Chatter, and if you look at the new menu on Salesforce.com, Chatter is on the same level with Salesforce CRM and Force.com. So for Salesforce it's not just a new feature but a strategic product. How it works?

Frankly speaking, it's nothing special - yet another Facebook or Twitter for enterprise. Users have profiles, where they can post photo, contacts and personal information. By the way, it's possible to import profile from Facebook. Users can participate in groups. The main collaboration tool is a microblog where you can post your status, messages, pictures, documents, files, comments. In addition, microblogs automatically get updates about any changes in the system (i.e. contact creation or opportunity status update). You can subscribe to user personal streams, groups, or the external feeds (including Twitter and Facebook).

And why Chatter - is a platform? Because any application built on Force.com can use this social layer. These third-party applications can send their notifications and updates to microblogs. The bundle of Force.com, Chatter and Salesforce Content will cost $ 50 per user per month. The service will be available in 2010.

See also: Top 10 Enterprise Social Software