Rackspace launched a dating service for apps and their users

After Amazon had entered the niche of low-cost cloud platforms (where previously Rackspace ruled), Rackspace has to look for the new ways to attract customers and provide value-added services for them. One of these services is AppMatcher - a marketplace, where SaaS-applications and their users can find each other. It's designed in a very original way - it imitates dating site. The potential customer enters basic information about his organization (industry, number of employees, the IT budget, department) and the service finds apps, that may be interesting for him. After  registration in the online account he can specify more parameters about his business and app criteria, to narrow the search results. He can also invite co-workers and discuss potentially useful applications with them in the online account. On the other hand, developers add their SaaS apps (for free), filling in the questionnaire list. And it's not necessary that the app was hosted on Rackspace.



Developer also has an online account where he can analyze interest in his product by different companies. Meanwhile Rackspace does not offer any paid options such as paid placement on top positions.

Note that Amazon also plans to launch its marketplace-service, though it won't be devoted for SaaS apps but for mobile Android-apps. So this app store won't be connected to Amazon Cloud Services platform.

See also: Top 10 Public Cloud Platforms