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LinkedIn acquired Pulse. Wants to become the primary source of business news
April 12, 2013 | Author: Adam Levine
News-reading has become the hot topic after Google's announcement about the death of Google Reader, and it's likely that in the coming months we'll hear a lot of loud news from this market. The first has come from the business-oriented social network LinkedIn that is buying (for $90 million) the mobile news reader Pulse. If you don't know how Pulse works - watch the video. When you first start it - it asks to choose your topics of interest, and then immediately shows you the top news on these topics from the most popular sources. Then you can configure your own news pages and add the sites you want to track. The feed selection is not so flexible as in RSS-reader, but you'll get more pictures and have to think less. Pulse generally takes the news from the same RSS feeds, which it finds on the sites. Pulse alternative news apps are Flipboard, Instapaper and Google Currents. And of course, the question is - why LinkedIn needs it?
LinkedIn's target audience - is businessmen and executives. And LinkedIn knows that these guys - are perhaps the most active news readers. On the other hand, they (or rather their companies) are the main sources of business news. So LinkedIn wants to be in the middle of this looped circle of news distribution and consuming.
See also: Top 10 News Readers
