Google rolls back innovations in search of revenue

Google has created a lot of innovative products, including GMail and Google Apps. Almost all progressive people enjoy and use them. But unfortunately, most office workers who use the paid versions of these applications - can hardly be called progressive. They are doing their job and want that mail and other business applications work in a traditional way and not to change. That is why, we see strange (but logical) things: Google rolls back innovations in order to please this paying majority. For example, GMail. Last year Google resolved the global problem with tags (because this paying majority got used to folders in Outlook). GMail tags began working like folders - with tree view, drag and drop feature. Today GMail adds an option to switch off the threaded view - that is, to remove the most convenient GMail feature. The similar process is taking place in the Google Docs:



Remember, Google completely changed the upper menu in Google Docs and made it like in Word 2007? And now they made the "Track Changes" feature like in Word - with red text, line-through corrections and right-side panel with the versions list.



So, the startups that develop business applications can take a lesson from this: If you want to sell more - learn your (paying) users better, maybe they are not ready for your innovations. BUT! add innovations as options.

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