Google Apps Marketplace - the online app store for Google Apps

As expected, Google has launched the online store Google Apps Marketplace, which allows developers to easily access the Google Apps userbase, which counts 25 million users. More than 50 providers already used this opportunity - now the Google Apps users (directly in the control panel) can add Atlassian Jira bug tracker, DimDim web conferencing, Freshbooks online accounting, Box.net intranet, Manymoon project management, SlideRocket presentations, etc. There you can find even such heavyweights as NetSuite and SuccessFactors. We also note the presence of Zoho apps - Google has once again demonstrated its loyalty towards the competitor.



All applications in the store provide single sign-on with Google Apps through the open protocol OAuth. This means that users can switch from one application to another without having to enter login. For ease navigation, a link to the connected application appears in the top panel of Google Apps:



And, of course, the icon of the connected application will be available for the account administrator in Control Panel:



Thanks to Google Apps API, the connected applications can attach documents from Google Docs to its objects, automatically create events in Google Calendar, messages in GTalk, insert their own widgets in GMail emails, etc. Of course, this is not that high level of integration that exists in the Force.com and Intuit Partner Program, but nevertheless, Google Apps is now can be considered as a Platform.

To get into Google Apps Marketplace, the application must go through moderation. In addition, the developer must pay $ 100 for inclusion in the application directory. Later this year the store will integrate single billing and collect 20% of revenue generated, by whatever method vendors choose — freemium, monthly, use-based or user-based. For now vendors will have to handle their own billing.

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