Google Apps making Microsoft nervous
March 19, 2010 | Author: Adam Levine
Recently, Google released the next anti-microsoft tool - Google Apps Migration for Microsoft Exchange, the plugin which allows you to easily move mail, calendars and contacts from Exchange to Google Apps. Last year they released the utility that syncs Outlook with Google Apps, but now you can import data directly from the Exchange server. Previously, Microsoft just ignored such events, or commented that Google Apps - is just a toy that no serious company will use. But Google's constant pressure is making them nervous. Microsoft recently launched the channel on Youtube, which contains videos explaining why MS Office products are better than Google's. For example, here's the video Exchange vs GMail:
But Microsoft did not take into account the fact that Google updates its services faster than they create videos. Therefore, some features such as remote data wipe, the office reservation issue, clipboard, offline file access in Google Docs - were already implemented in Google Apps. Other issues can be implemented in the near future. As a result, this marketing campaign only shows that Microsoft is really afraid of Google Apps.
See also: Top 10 Email services