Google Apps making Microsoft nervous

March 19, 2010 | Author: Adam Levine
Google Apps

Recently, Google released the next anti-microsoft tool - Google Apps Migration for Microsoft Exchange, the plugin which allows you to easily move mail, calendars and contacts from Exchange to Google Apps. Last year they released the utility that syncs Outlook with Google Apps, but now you can import data directly from the Exchange server. Previously, Microsoft just ignored such events, or commented that Google Apps - is just a toy that no serious company will use. But Google's constant pressure is making them nervous. Microsoft recently launched the channel on Youtube, which contains videos explaining why MS Office products are better than Google's. For example, here's the video Exchange vs GMail:

But Microsoft did not take into account the fact that Google updates its services faster than they create videos. Therefore, some features such as remote data wipe, the office reservation issue, clipboard, offline file access in Google Docs - were already implemented in Google Apps. Other issues can be implemented in the near future. As a result, this marketing campaign only shows that Microsoft is really afraid of Google Apps.

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Author: Adam Levine
Adam is an expert in project management, collaboration and productivity technologies, team management, and motivation. With an extensive background working at prestigious companies such as Microsoft and Accenture, Adam's in-depth knowledge and experience in the field make him a sought-after professional. Currently, he has ventured into entrepreneurship, owning a thriving consulting and training agency where he imparts invaluable insights and practical strategies to individuals and organizations, empowering them to achieve their goals and maximize their potential. You can contact Adam via email adam@liventerprise.com