Box is getting realistic about Sharepoint

As known, Box.net always positioned itself as a Sharepoint alternative. The entire marketing strategy of Box.net has been built on Sharepoint criticism. They created billboards criticizing Sharepoint, distributed T-shirts with the sign "No Sharepoint", collected negative reviews about Sharepoint in Twitter, etc. But business - is business. And Sharepoint - is Sharepoint. This is perhaps the most successful IT system over the last several years. And it's linked to so many others business applications that persuading a company to change Sharepoint to something else - is unreal. So Box.net accepted this fact and came up with the new strategy: now Box.net will be the front-end to Sharepoint. And also to others ECM systems.

The new Box.net product - ECM Cloud Connect - allows to integrate this service with more than 40 ECM systems, including Sharepoint, Documentum, Alfresco, etc. In this case all the basic functions of enterprise content management remain under the jurisdiction of the ECM system, while Box.net provides the convenient access to this content and collaboration features. In particular, Box.net allows to access content via the Internet, view almost any file in browser, share files for colleagues, communicate with them in file comments, access files via the mobile devices. The data between Box.net and ECM system is synced using the Push technology, i.e. once a file is changed in Box.net, it is immediately updated in the ECM system.

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