Black Eyed Peas make impossible things with Salesforce Chatter
February 07, 2011 | Author: Adam Levine
Though Salesforce announced free Chatter back in November 2010 and it was officially launched on Feb. 1, 2011, we specifically waited for today when the joint project of Salesforce and Black Eyed Peas has been unveiled. It is a cool example of the beautiful marketing, that becomes an integral part of Enterprise 2.0. To be successful in today's economy every IT business needs to attract attention and, therefore, should become a show business. No one is very excited about the news like "Salesforce partnered with Dell". But the news "Salesforce partnered with Black Eyed Peas" - really attracts attention of potential customers. Nobody wants to look at how Marc Benioff talks about Chatter advantages, but it's very interesting to at him dancing to the Will.I.Am's bit:
So, Will.I.Am, the leader of Black Eyed Peas has created Chatter commercial, which debuted today at the NFL Super Bowl half time (it's the most expensive commercial time on US television). Of course, to produce this movie it was necessary to organize a close collaboration between the teams at Salesforce and Black Eyed Peas. It seemed impossible for them, but with the help of Chatter they did it :)
Regarding the new free Chatter, it's now on the separate domain Chatter.com. And any company can use it for free. Like with Yammer, all user emails in one account should be in the same corporate domain. Chatter's design has become more friendly since it's intended to win the mass market. The new desktop client allows to instantly receive notifications about the new messages. Also appeared Twitter-style @replies and hashtags, and Facebook-style "Likes".
See also: Top 10 Enterprise Social Software