Amazon made an atempt to beat Google in the Enterprise Search

Enterprise search engines (which are used mostly by large companies with large data stores) - have always been the prerogative of the large software vendors: SAP, Oracle, IBM, Open Text. Then, of course, the search giant Google came to party and became market leader. But now Google and company will face a new competitor. Amazon is launching a new service on its cloud platform - CloudSearch. At first glance, it seems that Google has nothing to fear. Even though Amazon developers have some experience in search technologies (they somehow developed a search engine for the online store and even launched the own search engine A9). But how can they compete with Google? The problem is that existing enterprise search engines, including Google Enterprise Search, are designed for work in local networks, on local servers. And as corporate data moves to the cloud, they become useless.

The situation is even more difficult because the fact that now very often the phrase "move to the cloud" means "move to Amazon". Thus, enterprise search is going away from Google and comes to Amazon.

Google's own cloud platform Google App Engine - for now can't compete with Amazon Web Services on the enterprise market. Besides the search engine for Google App Engine is still only in the plans.

It is worth noting that Amazon CloudSearch has a fundamental difference from the Google Enterprise Search. Google's corporate search engine is a plug-n-play box that connects to LAN, indexes all data silos and displays results. CloudSearch - is not a ready-to-use service, but rather a tool for developers, which allows them quickly implement search in enterprise applications and repositories and configure it for the individual needs.

CloudSearch cost depends on the number of search servers, requests and traffic. But in general such search-as-a-service will cost much cheaper than buying and maintaining an own in-house search server.

See also: Top 10 Public Cloud Platforms