Zoho Campaigns vs Zoho Marketing Automation

2021. Zoho MarketingHub is now Zoho Marketing Automation



Zoho has recently rebranded its marketing software, MarketingHub, as Zoho Marketing Automation. Zoho Marketing Automation remains an all-in-one solution, incorporating the functionalities of various marketing tools to deliver a seamless multichannel experience. This rebranding reflects the significant updates Zoho has planned for the product. In the near future, Zoho will introduce new and refined features, aiming to proactively innovate and invest in creating simple yet effective automation techniques. These enhancements will empower modern marketers to communicate the right message at the right time, utilizing the appropriate platforms.


2020. Zoho Campaigns integrates with Zapier



Zoho Campaigns has recently integrated with Zapier, a web-based integration platform. This integration enables you to automate your diverse business workflows, streamlining the entire process. In a Zap, Campaigns can be linked to either a trigger or an action. To put it simply, you can employ a trigger to facilitate data transfer between Campaigns and other applications (and vice versa) when an action is executed.


2017. Zoho Campaigns add new editor and personalized templates



Zoho has introduced the all-new version of Zoho Campaigns, aimed at enhancing user experience and streamlining goal achievement. The revamped interface offers a polished look and feel, ensuring a more seamless and efficient workflow. With the new editor, creating complex and responsive email templates becomes effortless through an intuitive drag-and-drop interface. The template gallery has also been expanded to include a wide array of new designs suitable for various occasions. Moreover, the addition of Personalization features allows for tailored messages that resonate with subscribers on a more personalized level. Furthermore, the update includes customizable autoresponders that automate email campaigns, as well as email limits to regulate the frequency of emails received by individual subscribers within specific timeframes.


2015. Email marketing service Zoho Campaigns is available on Android



Until now, Zoho Campaigns exclusively catered to iPhone users who wished to manage their email campaigns through the mobile app. However, an exciting development has occurred as they have recently announced the availability of the same application for Android users as well. Android users can now enjoy all the prominent features that were previously limited to the iPhone app. These features encompass prompt access to email campaigns, mailing lists, and subscribers, comprehensive views of all reports and sharing capabilities, the ability to handle contacts and subscriber lists, and the convenience of offline access for uninterrupted productivity even without an Internet connection. Moreover, Android users can now stay organized by receiving mobile notifications that notify them when their campaigns are ready to be sent. This means that, even while on the go, you can effortlessly deliver your completed campaigns to your subscribers directly from your smartphone.


2015. Zoho Campaigns becomes multilingual



The email marketing service Zoho Campaigns has expanded its language support, allowing users to utilize the platform in multiple languages. In addition to English, Zoho Campaigns now offers Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Spanish, and Chinese language options. While currently only the user interface has been translated, Zoho encourages users to design multilingual templates as well. This update is particularly beneficial for users who leverage the integration between Zoho Campaigns and Zoho CRM, as both products can now be used in the same language. Notably, Zoho recently introduced a free 10-user CRM edition, while Zoho Campaigns continues to provide an appealing free option. With the free plan, users can start with 2,000 contacts and send up to 12,000 emails per month.


2012. Zoho Campaigns - new app for email and social marketing


Despite the recent shutdown of certain apps, Zoho remains committed to developing new ones. Today, Zoho introduces Zoho Campaigns, a powerful tool for sending email campaigns to customers and conveniently posting messages on social networks such as Facebook, Twitter, and LinkedIn. One of its key features is the comprehensive collection of statistics, allowing users to analyze the effectiveness of their marketing campaigns. With Zoho Campaigns, you can track metrics such as email open rates, link clicks, social media interactions (such as Likes, comments, and shares), and referrals from friends. The service offers a range of attractive templates for email campaigns, eliminating the need for design worries. Importing contact databases is a breeze, as Zoho Campaigns supports CSV, Zoho CRM, and GMail / Google Contacts integration. A free version of the service is available, allowing for the importation of up to 500 contacts and the sending of 2,500 emails per month. For expanded features and larger contact lists, the paid version starts at just $5 per month and provides unlimited messaging capabilities.