Tray.io vs Workato

June 13, 2023 | Author: Michael Stromann
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Tray.io
Tray.io is the most advanced integration platform for connecting the tools you use every day. Easily streamline processes using our visual workflow editor.
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Workato
A single platform that automates work and powers innovation across your business. Better Integrations Through Intelligent Automation
Tray.io and Workato are both popular integration platforms that enable businesses to connect and automate their various applications and systems. However, they have key differences in terms of their features, ease of use, and target audience.

Tray.io is known for its powerful and flexible integration capabilities, offering a visual workflow builder and a wide range of pre-built connectors for popular applications and services. It allows users to create complex, multi-step workflows and integrations without the need for coding. Tray.io is highly customizable and can handle complex data transformations and business logic, making it suitable for businesses with specific integration needs or technical expertise.

Workato, on the other hand, emphasizes its ease of use and intuitive interface. It provides a drag-and-drop interface and a vast library of pre-built connectors and recipes, enabling users to quickly build and deploy integrations. Workato focuses on providing a user-friendly experience, making it accessible to business users without extensive technical skills. It offers advanced automation features such as event triggers and conditional logic, enabling users to create sophisticated workflows without complex coding requirements.

See also: Top 10 Cloud Integration software
Tray.io vs Workato in our news:

2019. Tray.io brings in $50M for its workflow automation tools



Tray.io, a company that has developed a versatile workflow automation platform, has successfully raised $50 million in funding. The platform utilizes a user-friendly graphical interface, empowering individuals to integrate APIs between multiple applications and create innovative ways of working with data across them. Tray.io initially began with a limited number of integrations, primarily focused on email-related functionalities. For instance, users could import data from Mailchimp into Slack to track email marketing campaigns. However, the company has expanded its offerings significantly and now provides integrations for approximately 400 applications. Tray.io serves a wide range of customers, from small startups to industry giants like IBM, and continues to experience growth in its user base.


2018. Workato raises $25M for its integration platform



Workato, a startup that provides a platform for integration and automation in businesses, has successfully secured $25 million in Series B funding. Workato competes with renowned companies such as MuleSoft, SnapLogic, and Microsoft's Logic Apps. Major SaaS players, including Salesforce, have invested in Workato in previous funding rounds. Workato's service is similar to other integration services available (think of it as the enterprise version of IFTTT) as it facilitates the connection of disparate systems and services. Users can set up triggers to initiate specific actions, such as sending a message to Slack and creating an invoice when someone signs a contract on DocuSign. Like its competitors, Workato seamlessly integrates with various SaaS tools used by companies, whether it's Marketo and Salesforce or Slack and Twitter. Furthermore, Workato offers a user-friendly drag-and-drop interface for performing these tasks.

Author: Michael Stromann
Michael is an expert in IT Service Management, IT Security and software development. With his extensive experience as a software developer and active involvement in multiple ERP implementation projects, Michael brings a wealth of practical knowledge to his writings. Having previously worked at SAP, he has honed his expertise and gained a deep understanding of software development and implementation processes. Currently, as a freelance developer, Michael continues to contribute to the IT community by sharing his insights through guest articles published on several IT portals. You can contact Michael by email stromann@liventerprise.com