SendGrid vs Sendinblue

July 21, 2023 | Author: Sandeep Sharma
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
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Sendinblue
Sendinblue is a SaaS solution for relationship marketing. Take your business to new heights with the complete all-in-one digital marketing toolbox that's built to scale and adapt with you as you grow.
SendGrid and Sendinblue are both popular email marketing platforms that offer different features and functionalities. SendGrid focuses on transactional email delivery and is widely used by developers and businesses to ensure the reliable delivery of transactional emails, such as account notifications, password resets, and order confirmations. It offers features like email tracking, delivery optimization, and real-time analytics to help businesses effectively manage their transactional emails. On the other hand, Sendinblue is a comprehensive marketing automation platform that includes email marketing, SMS marketing, and more. It offers a user-friendly interface, advanced email marketing tools, audience segmentation, and automation features, making it a versatile solution for businesses looking to engage with their audience through various communication channels.

See also: Top 10 Email Marketing Solutions
SendGrid vs Sendinblue in our news:

2020. Sendinblue, an all-in-one digital marketing platform, raises $160M



Sendinblue, the French startup renowned for its comprehensive marketing platform catering to small and medium-sized organizations, has successfully raised $160 million in funding. Sendinblue's platform empowers businesses to manage various marketing channels, encompassing email, SMS, chat marketing, automation services, Facebook ads, and retargeting. Although the company primarily focuses on serving SMBs, it has also attracted notable high-profile customers such as Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International, and Greenpeace. While SMBs remain at the core of Sendinblue's operations, the company has successfully expanded its customer base to include prestigious brands from diverse industries.


2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. Email Marketing company SendGrid raised $131 million



SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com