 |
RevMob vs iAd
July 26, 2023 | Author: Sandeep Sharma
12
App Monetization and Advertising for iOS and Android. Mobile Ad Network with the best monetization and advertising solutions for iOS, Android and Amazon. The highest eCPM available for mobile apps and mobile websites.
6
iAd is Apple's advertising platform. We help businesses find the right people and create the kind of advertising that captures attention and drives results.
RevMob and iAd are both mobile advertising platforms, but there are significant differences between them:
1. Ownership and Availability: RevMob is an independent mobile ad network, while iAd was Apple's proprietary ad network. However, iAd was discontinued by Apple in 2016, whereas RevMob continues to operate independently.
2. Platform Support: RevMob supports both Android and iOS platforms, providing access to a wide range of devices. In contrast, iAd was exclusively available on iOS devices, limiting its reach to Apple users.
3. Ad Formats: RevMob specializes in interstitial and fullscreen ad formats, focusing on visually appealing and engaging ad experiences. iAd offered a broader range of ad formats, including banners, interstitials, and rich media ads, with a focus on interactive and high-quality creative content.
4. Targeting Capabilities: RevMob provides targeting options, although the specifics may vary compared to the advanced targeting capabilities of iAd. iAd leveraged Apple's user data to offer advanced targeting options based on demographics, interests, and behavior.
5. Revenue Model: RevMob primarily operates on a cost-per-install (CPI) model, where advertisers pay per app install generated through their ad campaigns. iAd operated on a cost-per-click (CPC) model, where advertisers paid for each click on their ads.
6. Integration and Support: RevMob offers integration with various app development frameworks, making it compatible with different environments. iAd was tightly integrated with Apple's ecosystem, providing seamless integration with iOS apps.
See also: Top 10 Mobile Advertising platforms
1. Ownership and Availability: RevMob is an independent mobile ad network, while iAd was Apple's proprietary ad network. However, iAd was discontinued by Apple in 2016, whereas RevMob continues to operate independently.
2. Platform Support: RevMob supports both Android and iOS platforms, providing access to a wide range of devices. In contrast, iAd was exclusively available on iOS devices, limiting its reach to Apple users.
3. Ad Formats: RevMob specializes in interstitial and fullscreen ad formats, focusing on visually appealing and engaging ad experiences. iAd offered a broader range of ad formats, including banners, interstitials, and rich media ads, with a focus on interactive and high-quality creative content.
4. Targeting Capabilities: RevMob provides targeting options, although the specifics may vary compared to the advanced targeting capabilities of iAd. iAd leveraged Apple's user data to offer advanced targeting options based on demographics, interests, and behavior.
5. Revenue Model: RevMob primarily operates on a cost-per-install (CPI) model, where advertisers pay per app install generated through their ad campaigns. iAd operated on a cost-per-click (CPC) model, where advertisers paid for each click on their ads.
6. Integration and Support: RevMob offers integration with various app development frameworks, making it compatible with different environments. iAd was tightly integrated with Apple's ecosystem, providing seamless integration with iOS apps.
See also: Top 10 Mobile Advertising platforms
