Oracle Sales vs SAP CRM

2018. SAP unveiled new cloud CRM - C/4HANA



SAP is making a renewed foray into CRM with the introduction of SAP C/4HANA, a new cloud-based suite. This suite is designed to equip users with the tools necessary to facilitate consumer data protection, marketing, commerce, sales, and customer service. SAP has consolidated several acquisitions made over the past few years, including Hybris for ecommerce functionality, Gigya for customer identity management, and CallidusCloud for pricing quoting capabilities. By combining these three components, SAP has created a comprehensive customer relationship management package. The company envisions CRM as encompassing much more than a mere database for tracking customer names and information; instead, it aims to provide customers with a complete solution that enables consumer data protection, marketing, commerce, sales, and customer service.


2014. SAP partnered with Facebook to bring personalized marketing



Few days ago, there was an impactful collaboration between IBM and Twitter to integrate social data with enterprise data analysis. And now, we witness another significant social-IT partnership: SAP and Facebook. Today, the renowned enterprise software giant has joined forces with the dominant social media platform, paving the way for SAP to merge valuable insights with customer engagement using Facebook's highly scalable Custom Audiences targeting capability. As a result, marketers and officials assert that SAP solutions can now be employed to effectively connect with customers on Facebook. Through this agreement, SAP customers will gain the ability to achieve personalized marketing on a large scale, leveraging the data they already possess about their customers to create and engage with audiences directly on Facebook.


2012. Adobe and SAP launching social media monitoring tools


Has your company not yet implemented social media monitoring for tracking mentions of your brands and products? Even SAP and Adobe, known for their distinct types of enterprise software, have recently released tools for monitoring the social web. Take a look at Adobe Social, which, according to its developers, goes beyond competitors by measuring the results of marketing campaigns in social networks based on real income rather than simply counting likes and comments. On the other hand, SAP HANA Social allows for real-time processing of vast amounts of social media data to perform sentiment analysis. Both solutions are tailored for existing customers, specifically users of Adobe Digital Marketing Suite and SAP CRM, respectively. It's worth noting that Oracle acquired the social monitoring service Collective Intellect back in June. Additionally, IBM and Salesforce have been providing similar tools such as IBM Cognos Consumer Insight and Radian6.


2011. Ellison conitues bumping Benioff: Oracle buys RightNow CRM



As you probably remember, recently Oracle's boss Larry Ellison decided to give a lesson to Salesforce CEO Marc Benioff for his attacks on Oracle. At the recent Oracle OpenWorld conference Ellison not only banned Benioff in the event program but also announced the public cloud platform Oracle Public Cloud, which will provide either PaaS or SaaS services, including CRM (ie, will compete directly with Salesforce CRM / Force.com). However, it was shown only on the presentetion slides and Benioff had every reason to just joke at Ellison in his Twitter and sleep peacefully. But today, the Oracle's threat has become very real: Oracle for $1.5 billion has acquired RightNow, one of the leading SaaS CRM vendors. ***


2011. Ellison to Benioff: That's your Cloud is False Cloud



A year ago at Oracle's OpenWorld conference the Salesforce CEO, Mark Benioff, took the stage to criticize Oracle's cloud technologies. He said that clouds can't be sold in metalic boxes, and in fact - these are false cloud, and everyone should beware of them. And thought the Oracle's boss, Larry Ellison, joked back then, but the offense remained in his mind. This year, he decided to revenge. First, he unexpectedly canceled the scheduled and paid Benioff's session at the OpenWorld. Of course, this didn't scare Benioff - he immediately organized the alternative session in the restaurant across the street. And, of course, the main topic of his speech was Oracle's false cloud, and near the restaurant people were walking with banners "The Cloud Must Go On". ***


2010. RightNow: CRM is dead



Surprise! Jason Mittelstaedt, CMO at RightNow (the company that for a long time has been among leaders of the CRM industry) says that nobody wants to hear about CRM anymore, because they have heard it all and no longer believe the promises of CRM vendors. According to Jason, last year, the annual CRM Conference, which was held by Gartner and sponsored by RightNow - was the dead event and attracted minimal public interest. Vendors were showing the presentations that they have given seven years ago. Jason argues that CRM is a bit old hat, and it is time for a new generation of software that RightNow calls CX (Customer Experience). RightNow is not a pioneer in Customer Experience theme. Industry players have been talking about CEM (Customer Experience Management) already for a couple of years. So, what's the difference between CEM and CRM? ***


2009. SAP develops Salesforce and Google Wave rivals



Being a traditional software giant, SAP doesn't implement projects quickly. For years the company develops strategic plans, makes presentations, creates prototypes and test new products internally. That's why, we still haven't seen any working SaaS or Enterprise 2.0 solution by SAP. But they make a lot promises. Recently, SAP announced that it develops two fundamental products that will compete with Salesforce CRM and Google Wave. Regarding CRM system, we only known that it will be a SaaS solution built on multi-tenant architecture (like Salesforce). It is planned that the system will become profitable in late 2010, so it must be unveiled in the first half of the next year. ***


2009. RightNow announced money-back guarantee

RightNow has enhanced its SaaS CRM capabilities by introducing a money-back guarantee. The company is committed to meeting its on-demand "up-time" promise to customers, and if it fails to do so, it will refund their money. Greg Gianforte, CEO of RightNow, expressed confidence in the company's performance commitments and stated that they are offering a SaaS model that they stand behind financially. In the event that RightNow falls short of its 99.9 percent up-time target, it will provide a partial refund of its clients' subscription fees.


2008. Oracle puts 'social' in corporate CRM

Oracle, the enterprise software giant, has integrated social networking features into its latest customer relationship management (CRM) offerings, enabling the applications to emulate popular social networking sites such as Facebook, Friendster, and LinkedIn. The new social CRM applications aim to leverage the widespread adoption of social networking and adapt it for corporate use. Oracle's senior CRM networking collaboration and mobility executive, Prasad Rai, highlighted the ongoing wave of innovations in the CRM space, including the transformation of corporate CRM applications to mimic social networking sites. He emphasized that social networking sites, originally designed for information sharing, can now be used as business tools. Oracle recognized that while companies have their own CRM applications, most of them lack support for social networking functions. As a response, Oracle unveiled its collection of social CRM applications called Oracle Social Apps, which enable companies to solve business problems using Web 2.0 and social applications. One key feature integrated into the social CRM applications is the ability for traditional CRM tools to understand conversations, an area where social networking sites excel. Oracle also introduced social sales modules, such as Sales Prospector, Sales Campaigns, and Sales Library, which tightly integrate with existing social networking sites to provide employees with relevant customer information. The social CRM applications can be deployed on Apple's iPhone as a separate mobile CRM tool. Oracle is targeting the new social CRM offerings at local service industries, the business process outsourcing (BPO) industry, financial markets, and small and midsize businesses (SMBs). The applications are priced at $70 per user per month and are available through cloud computing or a software as a service (SaaS) delivery model.


2008. New Oracle software targets Salesforce

The latest software offering, Oracle CRM on Demand 15, is an enhanced version of a product obtained through Oracle's acquisition of Siebel Systems in 2005. This on-demand software from Oracle is designed to assist companies in effectively managing their customer resources. It introduces a browser-based interface and can be customized to run on various mobile devices such as BlackBerrys, seamlessly integrating with personalized Google and Yahoo pages. One notable feature of this release is the addition of what Oracle refers to as "Social CRM" capabilities, encompassing social networking and collaboration tools. A key component of Oracle CRM's new social features is a feature called Sticky Notes. With this functionality, users can annotate any object, such as an account in a specific salesperson's portfolio, and subscribe to the associated message stream. This enables team members to follow and actively participate in conversations related to that specific object, all coordinated within the new Message Center functionality.