Oracle Marketing Cloud vs Unica

November 12, 2023 | Author: Sandeep Sharma
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Oracle Marketing Cloud
Oracle Marketing Cloud
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
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Unica
Unica
Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM.
Oracle Marketing Cloud and Unica are two prominent marketing automation platforms that cater to the needs of businesses looking to optimize their marketing efforts. Oracle Marketing Cloud, a part of Oracle's extensive suite of products, offers a comprehensive set of tools for digital marketing, data management, customer segmentation, and personalized campaign execution. Its robust analytics and reporting capabilities provide valuable insights to enhance marketing strategies and improve customer experiences across various channels. On the other hand, Unica, now owned by HCL Technologies, is a specialized marketing automation solution known for its campaign management, email marketing, and customer segmentation features. It excels in optimizing marketing campaigns and delivering targeted messages to specific customer segments.

See also: Top 10 Marketing software
Oracle Marketing Cloud vs Unica in our news:

2014. Oracle acquired marketing data provider Datalogix



Oracle has recently declared its plan to acquire Datalogix, a specialist in data marketing that obtains consumer sentiment data through partnerships with Facebook, Twitter, and other sources. In industries such as consumer product goods and automotive, businesses are striving to maximize their benefits from social networks. Consequently, the data collected by companies like Datalogix, Acxiom, and Epsilon is highly regarded for its immense value. This acquisition takes place just ten months after Oracle's acquisition of Bluekai, another prominent player in the field of data aggregation.


2013. Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua



Exactly one year after Oracle's acquisition of marketing automation company Eloqua for $871 million, Larry Ellison and his team have revealed plans to purchase marketing cloud player Responsys for $1.5 billion. Oracle's foray into the marketing realm in 2012 has been marked by a series of acquisitions, leading to a direct competition with its primary rival, Salesforce. In response to Oracle's purchase of Eloqua, Salesforce acquired ExactTarget in the middle of 2012. This move occurred shortly after ExactTarget had acquired B2B marketing automation vendor Pardot. As a result, both Oracle and Salesforce now possess marketing systems explicitly tailored for either B2B or B2C customers.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com