Microsoft Forms vs SurveyMonkey

July 20, 2023 | Author: Sandeep Sharma
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Microsoft Forms
Microsoft Forms is an online survey creator, part of Office 365. Forms allows users to create surveys and quizzes with automatic marking.
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SurveyMonkey
Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey service. Build your own surveys or choose from our templates. Choose how to distribute and start collecting responses. Use our powerful analytical tools for intelligent insights.

Microsoft Forms and SurveyMonkey are both popular survey and form-building tools, each with its unique strengths and use cases. Microsoft Forms, part of Microsoft 365, offers a user-friendly interface and seamless integration with other Microsoft applications, making it an ideal choice for users already using the Microsoft ecosystem. It allows for easy collaboration and data sharing within organizations, and its data is stored securely within Microsoft's infrastructure. On the other hand, SurveyMonkey is a versatile and feature-rich platform that caters to a wide range of users, from individuals to large enterprises. It offers advanced survey customization options, powerful data analysis tools, and extensive integration capabilities with other third-party applications.

See also: Top 10 Online Survey software
Microsoft Forms vs SurveyMonkey in our news:

2014. SurveyMonkey invested in mobile feedback service Apptentive



Leading the Series A funding is Apptentive, a company that provides in-app feedback tools for developers to engage with their app users, request reviews, and facilitate direct communication. This funding round was spearheaded by online survey service SurveyMonkey. The partnership between SurveyMonkey and Apptentive aims to offer technical and product interactions specifically tailored for mobile customers. Apptentive faces competition from various solutions in the market, including Appsfire, Appboy, Helpshift, Mixpanel, Localytics, and others. One of Apptentive's standout features is its proprietary measurement called "Love Score," which enables app developers to gauge how well their app is received compared to others in the app ecosystem. The Love Score reports provide valuable customer insights, such as the app's popularity relative to competitors, analysis of app store reviews, assessment of reviewer quality and bias, and more.


2014. SurveyMonkey acquires competitor FluidSurveys



Today, SurveyMonkey, the world's foremost online survey platform, has officially announced its acquisition of Fluidware. Fluidware is a provider of online survey and application review tools, known for their offerings FluidSurveys and FluidReview. This acquisition is highly complementary and will serve to expand SurveyMonkey's global presence, particularly in the desirable Canadian market where Fluidware has established itself as an industry leader. SurveyMonkey's CEO, Dave Goldberg, expressed enthusiasm for the collaboration with the talented Fluidware team, emphasizing the company's commitment to attracting new customers, accessing new territories, and harnessing cutting-edge technologies. These efforts align with SurveyMonkey's overarching mission of assisting customers in making informed decisions.


2011. SurveyMonkey acquires competitor Zoomerang



When faced with the challenge of acquiring a major competitor without sufficient funds, one viable solution is to form a partnership with a private equity firm. In the case of SurveyMonkey, they have successfully employed this strategy by collaborating with TPG Capital to acquire MarketTools' products: Zoomerang, ZoomPanel, and TrueSample. Through the acquisition of ZoomPanel, SurveyMonkey's burgeoning online panel service will experience substantial growth, expanding its panelists from 500,000 to an impressive total of 2.5 million. This significant increase in panelists greatly enhances SurveyMonkey's value proposition for businesses seeking to conduct comprehensive market research. Furthermore, the inclusion of TrueSample will play a crucial role in elevating the quality of SurveyMonkey's research practices. By eliminating fake and duplicate responses, disengaging uninterested respondents, and leveraging the technological capabilities of SurveyScore, TrueSample will actively contribute to the improvement and accuracy of SurveyMonkey's research endeavors.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com