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Meltwater vs Sysomos
August 20, 2023 | Author: Sandeep Sharma
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Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
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Sysomos offers innovative social media monitoring tools that deliver actionable data. Sysomos MAP and Heartbeat enable new levels of social intelligence. Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers.
Meltwater and Sysomos are both prominent players in the field of media monitoring and social listening, but they differ in their approach and offerings. Meltwater is renowned for its comprehensive media intelligence, providing access to a vast database of traditional media sources, online news articles, and editorial content. It excels in PR analytics, enabling businesses to track brand mentions, measure media reach, and monitor sentiment across a wide range of media channels. On the other hand, Sysomos specializes in social media listening, focusing on real-time analysis of data from various social media platforms. It offers advanced sentiment analysis, influencer identification, and audience demographics, empowering companies to gain valuable insights into customer sentiments and social media trends.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Meltwater vs Sysomos in our news:
2015. Sysomos acquired social marketing service Expion
Sysomos, the social analytics company, has successfully acquired Expion, an enterprise social marketing platform with prominent clients like Coca-Cola, Heineken, Volvo, and other renowned brands. The objective is to integrate Expion's services into the comprehensive Sysomos platform. Presently, many brands rely on multiple services to gain insights about their customers and engage with them on social media. By incorporating Expion into its portfolio, Sysomos intends to provide its users with an all-in-one solution that not only generates actionable analytics but also enables users to take direct action within its platform. Expion's platform shares similarities with services like Hootsuite and platforms like Percolate. Sysomos believes that by combining these capabilities with its own data analytics product, it can create a more appealing and comprehensive platform for brands.
