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Meltwater vs Sprinklr
August 20, 2023 | Author: Sandeep Sharma
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Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
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Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Meltwater and Sprinklr are both leading players in the realm of social media management and media monitoring, but they differ in their primary focus and functionalities. Meltwater is renowned for its media intelligence and monitoring capabilities, providing comprehensive insights into traditional media sources, online news articles, and editorial content. Its strength lies in PR analytics, allowing businesses to track brand mentions, measure media reach, and monitor sentiment across various media channels. On the other hand, Sprinklr is a comprehensive social media management platform that excels in managing and analyzing social media interactions. It offers a wide range of tools to manage social media accounts, engage with audiences, schedule posts, and track social media performance. Sprinklr's emphasis on social media-centric features makes it a preferred choice for companies looking to optimize their social media presence and engage effectively with their target audience.
See also: Top 10 Social Media Management tools
See also: Top 10 Social Media Management tools
Meltwater vs Sprinklr in our news:
2020. Customer feedback software GetSatisfaction is shutting down
Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.
2020. Customer experience platform Sprinklr raises $200M
Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.
2015. Sprinklr acquired social customer support service Get Satisfaction
Sprinklr, the provider of social media management services, is acquiring Get Satisfaction, the creators of a platform that enables businesses to connect with customers online and gather feedback on their websites. Get Satisfaction will be integrated into Sprinklr's larger cloud-based social media management business, known as the "Experience Cloud." This integration assists businesses in tracking feedback from individuals across various channels, including social media platforms and their own websites, encompassing approximately 25 potential feedback channels. This acquisition serves as an expansion for Sprinklr, as Get Satisfaction already collaborates with 1,000 businesses, including notable customers such as P&G, Rabobank, SugarCRM, and Service Rocket.
2014. Sprinklr acquired three social management services this year
Sprinklr, a leading provider of social media management tools, has recently acquired Branderati, a highly targeted advocacy influencer platform. This acquisition marks Sprinklr's third strategic purchase within a span of approximately six months. In February, Sprinklr acquired Dachis Group, a social analytics company, consolidating its position as the largest independent end-to-end social relationship platform available in the market. Just last month, the company acquired TBG Digital, an organization recognized as a pioneer in corporate advertising on Facebook and Twitter. This acquisition was aimed at expanding Sprinklr's influence across various social media platforms. Now, with the acquisition of Branderati, Sprinklr gains access to a company that specializes in identifying a brand's most passionate "advocate influencers" and leveraging those relationships to foster brand advocacy and loyalty, taking it to the next level.
