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Matomo vs umami
June 04, 2023 | Author: Sandeep Sharma
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Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
Matomo and Umami are both web analytics platforms that provide insights into website visitor behavior, but they differ in their approach, features, and user experience.
Matomo, formerly known as Piwik, is an open-source web analytics tool that allows website owners to track and analyze various metrics such as page views, visits, conversions, and user engagement. It offers features like real-time analytics, goal tracking, heatmaps, and customizable reports. Matomo prioritizes data ownership and privacy, allowing users to host the analytics software on their own servers and retain full control over their data. It also provides advanced features for GDPR compliance and data anonymization.
Umami, on the other hand, is a lightweight, self-hosted web analytics platform that focuses on simplicity and ease of use. It offers a minimalist and modern user interface with essential analytics metrics like page views, unique visitors, and referrers. Umami aims to provide a privacy-focused and user-friendly alternative to mainstream analytics platforms. It supports multiple websites and provides data visualization through charts and graphs.
See also: Top 10 Web Analytics software
Matomo, formerly known as Piwik, is an open-source web analytics tool that allows website owners to track and analyze various metrics such as page views, visits, conversions, and user engagement. It offers features like real-time analytics, goal tracking, heatmaps, and customizable reports. Matomo prioritizes data ownership and privacy, allowing users to host the analytics software on their own servers and retain full control over their data. It also provides advanced features for GDPR compliance and data anonymization.
Umami, on the other hand, is a lightweight, self-hosted web analytics platform that focuses on simplicity and ease of use. It offers a minimalist and modern user interface with essential analytics metrics like page views, unique visitors, and referrers. Umami aims to provide a privacy-focused and user-friendly alternative to mainstream analytics platforms. It supports multiple websites and provides data visualization through charts and graphs.
See also: Top 10 Web Analytics software
Matomo vs umami in our news:
2018. Piwik rebrands as Matomo
After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.
