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Matomo vs Plausible
July 20, 2023 | Author: Sandeep Sharma
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Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
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Simple and privacy-friendly Google Analytics alternative. Plausible is lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure
Matomo and Plausible are two analytics tools that prioritize user privacy and data ownership. Matomo, as an open-source web analytics platform, allows users to have complete control over their data by self-hosting it on their servers. It provides comprehensive website tracking and reporting, including user behavior analysis, goal tracking, and conversion funnels. Matomo is an ideal choice for businesses seeking complete data ownership and a highly customizable analytics solution. On the other hand, Plausible is a lightweight and privacy-focused web analytics platform that provides essential website metrics without collecting any personal data. It offers simplicity and ease of use, making it quick to set up and navigate. Plausible is a great option for those who value data privacy and prefer a simple, no-frills approach to website analytics.
See also: Top 10 Web Analytics software
See also: Top 10 Web Analytics software
Matomo vs Plausible in our news:
2018. Piwik rebrands as Matomo
After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.
