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MailerLite vs Mailjet
July 21, 2023 | Author: Sandeep Sharma
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Cloud Emailing by Mailjet. Create, send and track your marketing and transactional emails. Easy SMTP integration & cheap rates: boost your deliverability now. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.
MailerLite and Mailjet are both popular email marketing platforms, but they have distinct differences that cater to different user needs. One key difference is their focus on different user segments. MailerLite is known for its simplicity and ease of use, making it an ideal choice for small to medium-sized businesses and beginner marketers. It offers a drag-and-drop editor, pre-designed templates, and basic automation features, allowing users to create and manage email campaigns effortlessly. MailerLite's straightforward approach is well-suited for those who are just starting with email marketing or prefer a more budget-friendly solution. On the other hand, Mailjet is designed to accommodate businesses of various sizes, from small businesses to large enterprises. It provides a more advanced set of features, including transactional email capabilities, marketing automation, and more extensive analytics. This makes Mailjet suitable for businesses seeking a more comprehensive email marketing platform with more sophisticated features and scalability.
Another significant difference lies in their pricing models. MailerLite offers a straightforward and budget-friendly pricing structure, where the cost is solely based on the number of subscribers. This makes it an attractive option for businesses with smaller subscriber lists or those looking to keep costs low without sacrificing essential email marketing features. In contrast, Mailjet's pricing is based on the number of emails sent, which may work well for businesses with a large subscriber base but may become more costly as the email volume increases.
When it comes to features, Mailjet offers a more advanced set of tools compared to MailerLite. While both platforms provide basic automation features, Mailjet includes more advanced automation workflows and transactional email capabilities, making it a better fit for businesses seeking a more robust email marketing solution. Additionally, Mailjet provides more extensive reporting and analytics, enabling businesses to track and analyze the performance of their email campaigns more comprehensively. The choice between MailerLite and Mailjet will depend on the specific needs and goals of the business, with MailerLite being a user-friendly and cost-effective option for small to medium-sized businesses and beginner marketers, and Mailjet offering a more comprehensive and scalable platform with advanced automation and analytics capabilities for businesses seeking a more robust email marketing solution.
See also: Top 10 Email Marketing Solutions
Another significant difference lies in their pricing models. MailerLite offers a straightforward and budget-friendly pricing structure, where the cost is solely based on the number of subscribers. This makes it an attractive option for businesses with smaller subscriber lists or those looking to keep costs low without sacrificing essential email marketing features. In contrast, Mailjet's pricing is based on the number of emails sent, which may work well for businesses with a large subscriber base but may become more costly as the email volume increases.
When it comes to features, Mailjet offers a more advanced set of tools compared to MailerLite. While both platforms provide basic automation features, Mailjet includes more advanced automation workflows and transactional email capabilities, making it a better fit for businesses seeking a more robust email marketing solution. Additionally, Mailjet provides more extensive reporting and analytics, enabling businesses to track and analyze the performance of their email campaigns more comprehensively. The choice between MailerLite and Mailjet will depend on the specific needs and goals of the business, with MailerLite being a user-friendly and cost-effective option for small to medium-sized businesses and beginner marketers, and Mailjet offering a more comprehensive and scalable platform with advanced automation and analytics capabilities for businesses seeking a more robust email marketing solution.
See also: Top 10 Email Marketing Solutions
MailerLite vs Mailjet in our news:
2015. Email marketing solution Mailjet gets $11 million
French startup Mailjet has recently secured $11 million in funding for its versatile email delivery service, catering to both marketing campaigns and transactional emails. What sets Mailjet apart is its ability to effectively address both markets: marketing and transactional. When it comes to transactional email services, reliability in terms of API functionality and prompt delivery is crucial. Mailjet initially focused on providing exceptional transactional email services. On the other hand, marketing email services require the capability to send a high volume of emails, even if it takes a few minutes to accomplish. They also need to establish a reputable relationship with major email providers like Google, Microsoft, and Yahoo to prevent newsletters from being flagged as spam. Additionally, Mailjet offers tools to customize the design of emails, further enhancing the marketing email experience.
