Loomly vs Planoly

August 23, 2023 | Author: Sandeep Sharma
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Loomly
Loomly is the Brand Success Platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features.
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Planoly
Social media planner that empowers creators to schedule posts, manage multiple accounts, and organize your content.
Loomly and Planoly are both popular platforms in the realm of social media management, yet they exhibit distinct features that cater to different aspects of content planning and scheduling.

Loomly is known for its collaborative approach to content creation and scheduling. The platform places a strong emphasis on facilitating teamwork among marketing teams, allowing for brainstorming, content creation, and scheduling in a collaborative manner. Loomly's content approval workflows are a standout feature, enabling seamless review processes before content goes live. The platform's post optimization recommendations based on historical performance data help users refine their social media strategies over time. However, Loomly might offer fewer advanced analytics features compared to some other platforms.

Planoly, on the other hand, is specifically tailored to Instagram content management. It offers grid planning, allowing users to visualize how their posts will appear in their Instagram feed before publishing. Planoly's strength lies in its ability to plan and schedule Instagram posts meticulously, maintaining a cohesive and visually appealing feed. It also offers features like hashtag management and analytics that provide insights into post performance and audience engagement. While Planoly excels in its Instagram-focused capabilities, it might lack the broader multi-platform approach that some businesses require for comprehensive social media management.

See also: Top 10 Social Media Management tools
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com