Later vs Planoly

August 23, 2023 | Author: Sandeep Sharma
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Later
#1 Marketing Platform for Instagram. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter
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Planoly
Social media planner that empowers creators to schedule posts, manage multiple accounts, and organize your content.
Later and Planoly are both popular platforms in the realm of social media management, yet they offer distinct features tailored to different aspects of content planning and scheduling.

Later is known for its user-friendly interface and its ability to handle scheduling across multiple social media platforms. It offers a simplified content planning process, making it easy for users to drag and drop posts into a visual calendar. Additionally, Later's "Linkin.bio" feature allows users to create a shoppable Instagram feed, driving traffic from Instagram to specific products or content. While Later does provide some analytics, it might not offer the same level of in-depth insights as more analytics-focused tools. It is a versatile platform suitable for businesses seeking a straightforward scheduling solution with a focus on visual content planning.

Planoly, on the other hand, specializes in Instagram content management and excels in maintaining a cohesive and visually appealing feed. The platform offers features like grid planning, enabling users to preview and rearrange their Instagram posts to ensure a harmonious overall look. Planoly also provides robust hashtag management tools and detailed analytics for Instagram content performance. It's ideal for businesses that prioritize the aesthetics of their Instagram feed and want a comprehensive solution specifically tailored to Instagram's unique requirements.

See also: Top 10 Social Media Management tools
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com