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Klaviyo vs Ometria
November 13, 2023 | Author: Sandeep Sharma
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
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Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
Klaviyo and Ometria are both prominent players in the field of e-commerce marketing platforms, each offering a suite of tools designed to enhance customer engagement and drive revenue for online businesses. Klaviyo is renowned for its user-friendly interface and robust email marketing capabilities, allowing businesses to create personalized and targeted email campaigns based on customer behavior and preferences. On the other hand, Ometria positions itself as a comprehensive customer marketing platform, integrating various channels such as email, SMS, and push notifications to deliver a unified and cohesive marketing strategy.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
Klaviyo vs Ometria in our news:
2021. Ometria raises $40M to automate marketing for retailers
The "AI-powered" customer marketing platform Ometria has successfully raised $21 million in a Series B funding round. Ometria specializes in enabling brands and retailers to personalize marketing messages for their customers. Its primary competitors include email service providers such as Emarsys, Sailthru, Selligent, Bronto, and Dotmailer, as well as behavioral marketing tools like CloudIQ, SaleCycle, Yieldify, and customer insight companies including More2 and AgileOne. Ometria's "Co-Marketer" platform leverages data science to automatically create and optimize personalized marketing experiences across various communication platforms. Notable customers utilizing the platform include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique, and others.
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
