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Klaviyo vs MailerLite
July 21, 2023 | Author: Sandeep Sharma
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
Klaviyo and MailerLite are both popular email marketing platforms, but they cater to different types of users and offer distinct features. Klaviyo is known for its robust data-driven marketing capabilities and is especially popular among eCommerce businesses. It offers advanced segmentation, behavior-based automation, and personalized content, allowing businesses to engage with their customers in a highly targeted and data-driven manner. Klaviyo's deep integration with eCommerce platforms allows businesses to leverage customer data and purchase behavior to deliver relevant and timely email campaigns. On the other hand, MailerLite is a user-friendly platform that is well-suited for small to medium-sized businesses and beginner marketers. It provides a drag-and-drop editor, pre-designed templates, and automation features to create and manage email campaigns effortlessly. MailerLite also offers advanced analytics and audience segmentation options, making it an accessible choice for businesses seeking a straightforward and effective email marketing solution.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
Klaviyo vs MailerLite in our news:
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
