InsideView vs ZoomInfo

July 25, 2023
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InsideView
InsideView delivers the most complete, accurate, and relevant prospect and customer information to increase your sales and marketing productivity. Finds, interprets, and analyzes information to help salespeople better understand their customers and prospects.
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ZoomInfo
ZoomInfo is a leading business information provider offering real-time, in-depth profiles of 65 million businesspeople and six million businesses. It's a vertical search engine focused on people, companies, and the relationships among them. Power your campaigns with targeted, accurate data that reduces bounce rates, improves message relevance and increase marketing's contribution to the bottom line.
InsideView and ZoomInfo are both popular sales and marketing intelligence platforms, but they have distinct features and focus areas. InsideView is known for its comprehensive data enrichment and lead generation capabilities. It provides detailed company and contact information, enabling businesses to better understand their prospects and customers. InsideView's strength lies in its real-time data updates, ensuring that sales and marketing teams have access to accurate and up-to-date information. It also offers integration with various CRM platforms, making it seamless for users to incorporate enriched data directly into their existing workflows.

On the other hand, ZoomInfo is primarily recognized for its extensive database of company and contact information. It provides in-depth company profiles and data points, including firmographics, technographics, and intent data. ZoomInfo's strength lies in its vast data coverage, making it suitable for organizations that require access to a broad range of data to support their sales and marketing efforts. Additionally, ZoomInfo offers advanced search and filtering options, allowing users to create highly targeted prospect lists and segment their data effectively.

Another key difference is their pricing models. InsideView typically offers tiered pricing plans based on the number of users and data usage, while ZoomInfo often follows a more tailored and customizable pricing approach, catering to the specific needs and scale of each organization.