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InMobi vs Microsoft pubCenter
July 26, 2023 | Author: Sandeep Sharma
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InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. With an extensive range of ad formats, analytics and monetization tools for your app business. InMobi Guaranteed Outcomes, based on advanced machine learning algorithms and predictive sciences, offers you an industry-first guarantee on your mobile campaign's outcome
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Microsoft pubCenter is a publisher's ad serving application which allows advertisers to place ads on search engines as well as select MSN web sites or applications. Microsoft pubCenter is available for Windows Application, Windows Phone Apps, and web publishers. These advertisements are administered by Microsoft and produce revenue on a per-click basis.
InMobi and Microsoft pubCenter are both advertising platforms, but they differ in several key aspects:
1. Ownership and Reach: InMobi is an independent global mobile ad network, serving advertisers and publishers worldwide. It has a wide reach and provides access to a diverse range of advertisers and publishers. Microsoft pubCenter, on the other hand, is owned by Microsoft and primarily focuses on advertising for Windows apps and websites, limiting its reach to the Microsoft ecosystem.
2. Platform Support: InMobi supports both Android and iOS platforms, making it accessible to a wide range of mobile devices. It also offers solutions for web and connected TV advertising. Microsoft pubCenter, as a Microsoft-owned platform, is primarily geared towards advertising on Windows apps and websites.
3. Ad Formats: InMobi offers a variety of ad formats, including banners, interstitials, native ads, and video ads, providing flexibility to advertisers and publishers. Microsoft pubCenter offers similar ad formats but with a focus on the Windows platform, including Windows apps and websites.
4. Targeting Capabilities: InMobi provides robust targeting options, leveraging demographic, geographic, and behavioral data to deliver personalized ads to the target audience. It utilizes advanced algorithms and machine learning for precise ad targeting. Microsoft pubCenter also offers targeting capabilities, but the specifics may be more focused on the Windows ecosystem.
5. Integration and Support: InMobi offers integration with various app development frameworks, provides extensive support and resources for developers and publishers, and offers guidance throughout the ad integration process. Microsoft pubCenter integrates seamlessly with Microsoft platforms, providing support within the Microsoft ecosystem, and offers resources for developers targeting Windows apps and websites.
6. Additional Services: In addition to advertising, InMobi also offers comprehensive mobile app analytics solutions, providing in-depth insights into user behavior, engagement, and app performance. Microsoft pubCenter primarily focuses on advertising services and may not offer the same level of analytics capabilities.
See also: Top 10 Mobile Advertising platforms
1. Ownership and Reach: InMobi is an independent global mobile ad network, serving advertisers and publishers worldwide. It has a wide reach and provides access to a diverse range of advertisers and publishers. Microsoft pubCenter, on the other hand, is owned by Microsoft and primarily focuses on advertising for Windows apps and websites, limiting its reach to the Microsoft ecosystem.
2. Platform Support: InMobi supports both Android and iOS platforms, making it accessible to a wide range of mobile devices. It also offers solutions for web and connected TV advertising. Microsoft pubCenter, as a Microsoft-owned platform, is primarily geared towards advertising on Windows apps and websites.
3. Ad Formats: InMobi offers a variety of ad formats, including banners, interstitials, native ads, and video ads, providing flexibility to advertisers and publishers. Microsoft pubCenter offers similar ad formats but with a focus on the Windows platform, including Windows apps and websites.
4. Targeting Capabilities: InMobi provides robust targeting options, leveraging demographic, geographic, and behavioral data to deliver personalized ads to the target audience. It utilizes advanced algorithms and machine learning for precise ad targeting. Microsoft pubCenter also offers targeting capabilities, but the specifics may be more focused on the Windows ecosystem.
5. Integration and Support: InMobi offers integration with various app development frameworks, provides extensive support and resources for developers and publishers, and offers guidance throughout the ad integration process. Microsoft pubCenter integrates seamlessly with Microsoft platforms, providing support within the Microsoft ecosystem, and offers resources for developers targeting Windows apps and websites.
6. Additional Services: In addition to advertising, InMobi also offers comprehensive mobile app analytics solutions, providing in-depth insights into user behavior, engagement, and app performance. Microsoft pubCenter primarily focuses on advertising services and may not offer the same level of analytics capabilities.
See also: Top 10 Mobile Advertising platforms
