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IBM Xtify vs Parse
June 09, 2023
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Xtify, a leading provider of mobile customer engagement tools, is now part of Enterprise Marketing Management at IBM. IBM Mobile Push and Engage products deepen connections with mobile consumers through timely, personalized interactions to help deliver a consistent brand experience across multiple channels and increase customer conversion, revenue and brand loyalty.
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The complete mobile app platform. Focus on creating unique & engaging apps on any platform. We take care of everything else your app needs, from the core of your app to analytics and push notifications.
IBM Xtify and Parse are both mobile app development platforms, but they have distinct features and focuses. IBM Xtify is a mobile engagement platform that specializes in personalized messaging, push notifications, and location-based targeting. It allows businesses to deliver targeted and contextually relevant messages to their app users based on factors like user behavior, preferences, and location. Xtify provides features like A/B testing, analytics, and geofencing, enabling businesses to engage and retain their app users effectively.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
IBM Xtify vs Parse in our news:
2014. Mobile app builder Parse adds crash reporting and local datastore
Parse, the mobile development platform that was acquired by Facebook last year, provides developers with a comprehensive set of features. However, one crucial aspect that was missing until now was crash reporting. While Parse offers an analytics service, developers had to rely on third-party tools to track app crashes. Fortunately, today, this much-needed feature has been made available. Another exciting addition is the support for Parse's local datastore on iOS, which was previously only available for Android. This framework enables developers to facilitate the use of critical app features even when users are offline, making it easier to deliver a seamless experience.
2014. App builder Parse adds A/B testing for push notifications
The latest feature being introduced by Parse, a subsidiary of Facebook, is called Parse Push Experiments. This feature is specifically targeted towards marketers and developers utilizing the Parse SDKs in their applications. It enables them to conduct A/B tests on various messages and timings for push notifications sent to mobile devices. The update seamlessly integrates with apps that are already using the most recent versions of the Parse SDKs, requiring no modifications from the developers' end. Instead, a new option has been added to the push composer in the Parse web console, allowing users to access A/B testing capabilities. According to Parse, over the past month, they have dispatched a staggering 2.4 billion mobile push notifications. Incorporating A/B testing into such a massive distribution system will undoubtedly have a significant impact on how and when millions of individuals choose to engage with their devices.
