IBM Xtify vs Kiip

June 09, 2023
4
IBM Xtify
Xtify, a leading provider of mobile customer engagement tools, is now part of Enterprise Marketing Management at IBM. IBM Mobile Push and Engage products deepen connections with mobile consumers through timely, personalized interactions to help deliver a consistent brand experience across multiple channels and increase customer conversion, revenue and brand loyalty.
11
Kiip
Kiip redefines how brands connect with consumers through a moment-based rewards platform that targets 'moments of achievement' in the apps people use ...
IBM Xtify and Kiip are both mobile engagement platforms, but they have distinct features and focuses.

IBM Xtify specializes in personalized messaging and push notifications, with a particular emphasis on location-based targeting. It allows businesses to deliver targeted and contextually relevant messages to their app users based on factors like user behavior, preferences, and location. Xtify provides features like geofencing, A/B testing, and analytics, enabling businesses to engage and retain their app users effectively.

On the other hand, Kiip is a mobile advertising and rewards platform that aims to enhance the user experience by offering real-world rewards for specific achievements or engagements within mobile apps. Kiip enables businesses to create customized reward programs and leverage moments of achievement to deliver relevant and targeted rewards to their app users.