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Huzzah Media vs Parse
June 09, 2023
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Huzzah Media is an all-in-one mobile marketing solution specifically designed to help small businesses connect with mobile customers through various mobile channels. Its suite of mobile marketing services includes Huzzah Apps, a do-it-yourself mobile app maker; Huzzah Loyal, which brings loyalty programs to mobile devices; Huzzah Mobile Ads for purchasing advertisements on apps, searches and other mobile properties; and Text Marketing to send offers and notifications to customers via text message.
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The complete mobile app platform. Focus on creating unique & engaging apps on any platform. We take care of everything else your app needs, from the core of your app to analytics and push notifications.
Huzzah Media and Parse are both mobile app development platforms, but they have distinct features and focuses. Huzzah Media specializes in location-based mobile marketing and advertising. It enables businesses to deliver targeted and personalized messages to app users based on their location and proximity to specific points of interest. Huzzah Media provides features like geofencing, location-based notifications, analytics, and campaign management, helping businesses engage with their audience in a targeted and contextually relevant manner.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Parse, on the other hand, was a popular mobile app development platform that provided backend infrastructure and services for app developers. It offered features like data storage, user authentication, and push notifications. However, Parse was discontinued by Facebook in 2017, and its features were migrated to open-source platforms like Parse Server.
Huzzah Media vs Parse in our news:
2014. Mobile app builder Parse adds crash reporting and local datastore
Parse, the mobile development platform that was acquired by Facebook last year, provides developers with a comprehensive set of features. However, one crucial aspect that was missing until now was crash reporting. While Parse offers an analytics service, developers had to rely on third-party tools to track app crashes. Fortunately, today, this much-needed feature has been made available. Another exciting addition is the support for Parse's local datastore on iOS, which was previously only available for Android. This framework enables developers to facilitate the use of critical app features even when users are offline, making it easier to deliver a seamless experience.
2014. App builder Parse adds A/B testing for push notifications
The latest feature being introduced by Parse, a subsidiary of Facebook, is called Parse Push Experiments. This feature is specifically targeted towards marketers and developers utilizing the Parse SDKs in their applications. It enables them to conduct A/B tests on various messages and timings for push notifications sent to mobile devices. The update seamlessly integrates with apps that are already using the most recent versions of the Parse SDKs, requiring no modifications from the developers' end. Instead, a new option has been added to the push composer in the Parse web console, allowing users to access A/B testing capabilities. According to Parse, over the past month, they have dispatched a staggering 2.4 billion mobile push notifications. Incorporating A/B testing into such a massive distribution system will undoubtedly have a significant impact on how and when millions of individuals choose to engage with their devices.
