Hotjar vs Matomo

July 20, 2023 | Author: Sandeep Sharma
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Hotjar
Hotjar
Website Heatmaps and Behavior Analytics Tool. Understand how users behave on your site, what they need, and how they feel, fast.
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Matomo
Matomo
Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
Hotjar and Matomo (formerly Piwik) are two robust analytics tools, each offering unique features for website owners. Hotjar specializes in website user behavior analysis, providing tools like heatmaps, session recordings, and user feedback collection to visualize and understand how visitors interact with a website. It enables businesses to identify areas of high engagement and optimize the user experience. On the other hand, Matomo is an open-source web analytics platform that provides comprehensive website tracking and reporting. Unlike Hotjar, Matomo allows users to have complete control over their data since it can be self-hosted on their servers. Matomo offers detailed insights into website traffic, user behavior, and conversion funnels, making it an ideal choice for businesses seeking data ownership and privacy compliance.

See also: Top 10 Web Analytics software
Hotjar vs Matomo in our news:

2018. Piwik rebrands as Matomo



After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com