Hoovers vs ZoomInfo

May 24, 2023
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Hoovers
Reach decision makers in your target markets. Research more than 100 million business people for information including titles, job functions, biographies, job histories, and more. Get access to more than 16 million contacts with e-mail addresses and direct-dial phone numbers. With Hoover’s, you can uncover opportunities, tap new markets, and streamline prospecting.
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ZoomInfo
ZoomInfo is a leading business information provider offering real-time, in-depth profiles of 65 million businesspeople and six million businesses. It's a vertical search engine focused on people, companies, and the relationships among them. Power your campaigns with targeted, accurate data that reduces bounce rates, improves message relevance and increase marketing's contribution to the bottom line.
Hoovers and ZoomInfo are both reputable sources of business and company information, but they have some key differences. Hoovers, owned by Dun & Bradstreet, is a long-standing provider of business intelligence and offers a comprehensive database of companies worldwide. It specializes in providing in-depth company profiles, financial data, industry analysis, and competitor information. Hoovers is known for its robust coverage of public and private companies, making it valuable for market research and due diligence.

On the other hand, ZoomInfo is a leading provider of B2B contact and company data. It focuses on delivering accurate and up-to-date contact information, including direct phone numbers and email addresses, as well as firmographics and technographics. ZoomInfo's strength lies in its extensive coverage of professionals, enabling sales and marketing teams to reach their target audience effectively. It also offers advanced features like intent data and sales intelligence tools.