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Google Search Console vs SimilarWeb
July 06, 2023 | Author: Sandeep Sharma
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You want to be found on the web. We want to help. Track your site's search performance with Google Search Console and browse around for more webmaster resources. If something's wrong with your site, get help fast using our top issues list, support documentation and testing tools.
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Compare website traffic with SimilarWeb.com's advanced traffic estimator tool. See any website's traffic sources & uncover their online marketing strategies.
Google Search Console and SimilarWeb are two distinct tools that serve different purposes in the realm of digital marketing. Google Search Console, provided by Google itself, is a free tool that allows website owners to monitor and optimize their website's performance in Google search results. It provides insights into search queries, indexing status, site errors, and other valuable data for improving a website's visibility in Google. On the other hand, SimilarWeb is a competitive intelligence tool that offers comprehensive data and analytics on website traffic, audience demographics, referral sources, and user behavior. It provides a broader view of the online landscape, allowing users to analyze and benchmark their website's performance against competitors.
See also: Top 10 SEO services
See also: Top 10 SEO services
Google Search Console vs SimilarWeb in our news:
2016. Google launched simple website testing tool for small businesses
Google has introduced a new tool designed specifically to assist business owners in evaluating the performance of their websites on mobile devices, including smartphones and tablets. By simply entering their website address, users can obtain a score indicating how well their site performs. Additionally, the tool generates a comprehensive report that offers specific recommendations for improvements, which can be shared with website administrators or developers. As mobile searches surpassed desktop searches for the first time last year, it has become crucial for website owners to ensure that their sites are accessible, functional, and optimized for performance to achieve better visibility in search results.
2015. Web analytics service SimilarWeb raised $25M
SimilarWeb, a platform that offers insights into website and mobile app traffic for both publishers and their competitors, recently secured $25 million in funding. This investment will be utilized to further develop the company's business through organic expansion and potential acquisitions. SimilarWeb's primary competitor is Alexa, known for its website rankings. However, SimilarWeb aims to surpass its rival by providing an additional layer of transparency. In addition to offering users free access to various details such as search marketing, display, and traffic data, SimilarWeb generates revenue by offering a Pro tier subscription. The Pro tier starts at $200 per month and follows a modular pricing structure, allowing users to pay only for the specific data they require.
2015. Google rebrands Webmaster Tools to Google Search Console
Google has made the decision to rebrand Google Webmaster Tools as Google Search Console. Why? According to Google, the tool's purpose extends beyond webmasters and encompasses a broader user base, including hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters. By adopting the new name, Google aims to make the tool more inclusive and welcoming to non-webmasters, ensuring they don't feel intimidated. It's important to note that this name change does not bring about any other alterations to the tool itself, although Google regularly introduces new features to enhance its functionality.
