Google Analytics vs Google Search Console
July 06, 2023 | Author: Sandeep Sharma
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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
Google Analytics and Google Search Console are two essential tools offered by Google that serve different purposes in analyzing and optimizing website performance. Google Analytics is a comprehensive web analytics platform that provides detailed insights into website traffic, user behavior, conversions, and more. It helps businesses track key metrics, identify trends, and make data-driven decisions to improve their online presence. On the other hand, Google Search Console focuses specifically on search engine visibility and performance. It provides valuable information about website indexing, organic search traffic, keyword rankings, and technical issues that may impact search visibility. With Google Search Console, businesses can monitor their website's presence in Google search results, identify opportunities for optimization, and resolve potential issues.
See also: Top 10 SEO services
See also: Top 10 SEO services
Google Analytics vs Google Search Console in our news:
2020. Google Analytics 4 allows to combine website and mobile app statistics
Google has introduced a major update to its website analytics platform, Google Analytics 4. The key highlight of this update is the inclusion of a new resource type called App + Web. This feature allows users to combine data from both websites and mobile applications, enabling the creation of unified reports for comprehensive analysis. The functionality of analytics tools has been significantly revamped, with improved visualization of user behavior and the adoption of a new model called "Event + Parameter." Notably, the updated platform now offers enhanced capabilities for online stores. Users can create user groups based on the likelihood of placing an order or leaving the website within the next seven days. It is important to note that the option to continue using the previous version, Universal Analytics (UA), is still available. Users have the flexibility to work with both Universal Analytics and Google Analytics 4 simultaneously by creating new resources with dual analytics capabilities (UA + GA4). This dual approach is designed to accommodate users who may find exclusive use of the new tool less convenient in certain scenarios.
2016. Google Analytics adds automated insights
Google Analytics has introduced enhanced functionality on iOS and Android platforms, allowing users to easily identify crucial trends within their data. On the Assistant screen, users will now have access to automatically generated insights. For instance, if there is a sudden surge in new users on your website or app, Google Analytics will prominently highlight this information and provide details regarding the source of these new users. Likewise, for e-commerce companies, it can pinpoint the products experiencing the most significant increase in sales. Although Google Analytics was already tracking this information, it is now presented in a concise and easily digestible card format. This enhancement enables businesses to swiftly access the relevant information without the need to navigate through multiple pages, reducing the chances of overlooking important data changes.
2016. Google launched simple website testing tool for small businesses
Google has introduced a new tool designed specifically to assist business owners in evaluating the performance of their websites on mobile devices, including smartphones and tablets. By simply entering their website address, users can obtain a score indicating how well their site performs. Additionally, the tool generates a comprehensive report that offers specific recommendations for improvements, which can be shared with website administrators or developers. As mobile searches surpassed desktop searches for the first time last year, it has become crucial for website owners to ensure that their sites are accessible, functional, and optimized for performance to achieve better visibility in search results.
2016. New Google Analytics app improves user experience
The most recent update of the Google Analytics app (version 3.0) introduces several features inspired by chat platforms. Google has streamlined the app's navigation, resulting in a cleaner interface that enhances the visibility of reports. Metrics and dimensions are now displayed within scorecards, which bear a resemblance to the widgets found in Google Analytics dashboards. These scorecards present a concise overview of the top dimensions within a specific report. By utilizing familiar tablet and smartphone user behaviors, such as swiping, users can easily navigate to their desired dimensions. The condensed listing of scorecards also facilitates the effortless discovery and bookmarking of reports.
2015. Google Analytics adds Calculated Metrics
Google has introduced a new feature in Google Analytics called Calculated Metrics. This feature enables users to create custom metrics based on existing metrics within Google Analytics. It eliminates the need to navigate away from the report, streamlining the process of performing calculations. Essentially, Calculated Metrics serves as a convenient tool for adding compound metrics that frequently arise in business intelligence discussions. For instance, an e-commerce retailer could generate a currency conversion metric by multiplying the Revenue metric from Google Analytics reports with the current conversion rate. To access Calculated Metrics, users can find it in the admin panel under the view column.
2015. Google rebrands Webmaster Tools to Google Search Console
Google has made the decision to rebrand Google Webmaster Tools as Google Search Console. Why? According to Google, the tool's purpose extends beyond webmasters and encompasses a broader user base, including hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters. By adopting the new name, Google aims to make the tool more inclusive and welcoming to non-webmasters, ensuring they don't feel intimidated. It's important to note that this name change does not bring about any other alterations to the tool itself, although Google regularly introduces new features to enhance its functionality.
2014. Google Analytics is available on iPhone
After more than two years of launching Google Analytics for Android, Google has now introduced a version of Google Analytics specifically designed for the iPhone. This app enables users to conveniently monitor their website analytics, including real-time visitor reports, directly from their smartphones. In addition to providing real-time and time-based reports, the app offers insights into user behaviors, conversions, and more. The user interface (UI) of the app aligns with the aesthetic of other Google apps available for iOS. Moreover, the app leverages the sign-in capabilities of Gmail, Google+, and the standard Google app for iOS. It's important to note that Google Analytics for iPhone is currently not optimized for iPad, but there is hope that future updates will include support for iPads.
2014. Google Analytics gets brand new E-Commerce section
Google is introducing a comprehensive overhaul of its Google Analytics E-commerce, focusing on delivering insights throughout the entire customer journey, going beyond just the purchase stage. The updated version includes new metrics such as product detail views, 'add to cart' actions, clicks on internal campaigns, the effectiveness of internal merchandising tools, the checkout process, and the final purchase. Additionally, users can now create audience segments directly from funnel reports to analyze user actions, including cart and product page abandons. Funnels are accessible at the device category level, as depicted in the screenshot below.