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Google Alerts vs Talkwalker
August 23, 2023 | Author: Sandeep Sharma
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Talkwalker is an incredibly powerful social media analytics tool & social media monitoring tool recommended by brands and agencies worldwide.
Google Alerts and Talkwalker are two distinct platforms that offer different approaches to monitoring and tracking online mentions, making them valuable tools for businesses seeking to manage their online presence and gather insights.
Google Alerts is a free tool provided by Google that primarily focuses on tracking mentions across the web. Users can set up alerts for specific keywords or phrases, and Google sends email notifications whenever those terms are mentioned in news articles, blogs, forums, and other online sources. While Google Alerts is easy to use and a great starting point for basic brand monitoring, it might have limitations in terms of the sources it covers and the customization of alerts.
In contrast, Talkwalker is a comprehensive social media and online monitoring platform designed to provide in-depth insights and analytics. It goes beyond basic keyword alerts, allowing users to track brand mentions across a wide range of social media platforms, news sites, blogs, forums, and more. Talkwalker offers advanced sentiment analysis, demographic insights, and the ability to create customizable dashboards for comprehensive reporting. Its robust features make it suitable for businesses seeking a more comprehensive understanding of their online presence and how it's perceived by their target audience.
See also: Top 10 Social Media Management tools
Google Alerts is a free tool provided by Google that primarily focuses on tracking mentions across the web. Users can set up alerts for specific keywords or phrases, and Google sends email notifications whenever those terms are mentioned in news articles, blogs, forums, and other online sources. While Google Alerts is easy to use and a great starting point for basic brand monitoring, it might have limitations in terms of the sources it covers and the customization of alerts.
In contrast, Talkwalker is a comprehensive social media and online monitoring platform designed to provide in-depth insights and analytics. It goes beyond basic keyword alerts, allowing users to track brand mentions across a wide range of social media platforms, news sites, blogs, forums, and more. Talkwalker offers advanced sentiment analysis, demographic insights, and the ability to create customizable dashboards for comprehensive reporting. Its robust features make it suitable for businesses seeking a more comprehensive understanding of their online presence and how it's perceived by their target audience.
See also: Top 10 Social Media Management tools
