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Google Alerts vs Meltwater
August 28, 2023 | Author: Sandeep Sharma
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Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results.
Google Alerts and Meltwater are both tools designed to help organizations monitor and gather insights from online sources, but they differ significantly in terms of features, capabilities, and scope.
Google Alerts, a free service provided by Google, allows users to set up keyword-based notifications for mentions of specific topics across the web. It's a simple and easy-to-use tool for monitoring online content in real-time. However, Google Alerts has limitations in terms of customization and the sources it can monitor. It primarily focuses on tracking mentions in news articles, blogs, and other online content, making it suitable for individuals and smaller businesses with basic monitoring needs.
In contrast, Meltwater is a comprehensive media monitoring and social listening platform that offers more advanced features and capabilities. Meltwater provides a broader range of sources, including social media platforms, online news outlets, forums, and blogs. It offers customizable dashboards, analytics, and sentiment analysis to help organizations gain deeper insights into their brand's online presence and reputation. Meltwater is ideal for larger businesses, PR agencies, and organizations that require comprehensive media monitoring and in-depth analysis to inform their strategic decisions.
See also: Top 10 Social Media Management tools
Google Alerts, a free service provided by Google, allows users to set up keyword-based notifications for mentions of specific topics across the web. It's a simple and easy-to-use tool for monitoring online content in real-time. However, Google Alerts has limitations in terms of customization and the sources it can monitor. It primarily focuses on tracking mentions in news articles, blogs, and other online content, making it suitable for individuals and smaller businesses with basic monitoring needs.
In contrast, Meltwater is a comprehensive media monitoring and social listening platform that offers more advanced features and capabilities. Meltwater provides a broader range of sources, including social media platforms, online news outlets, forums, and blogs. It offers customizable dashboards, analytics, and sentiment analysis to help organizations gain deeper insights into their brand's online presence and reputation. Meltwater is ideal for larger businesses, PR agencies, and organizations that require comprehensive media monitoring and in-depth analysis to inform their strategic decisions.
See also: Top 10 Social Media Management tools
