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Fathom Analytics vs Matomo
July 20, 2023 | Author: Sandeep Sharma
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Privacy-focused website analytics without compromise. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).
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Google Analytics alternative that protects your data and your customers' privacy. Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership. Provides open-source On-Premise and SaaS options.
Fathom Analytics and Matomo (formerly Piwik) are two powerful analytics tools that offer unique features for website owners. Fathom Analytics is a privacy-focused analytics platform that prioritizes data security and user privacy. It provides simple and straightforward website analytics, offering insights into website traffic, top pages, and referrers while ensuring user data remains anonymous and compliant with privacy regulations. Fathom Analytics is an ideal choice for businesses seeking a privacy-first approach to website analytics. On the other hand, Matomo is an open-source web analytics platform that provides comprehensive website tracking and reporting. It offers a wide range of features, including user behavior analysis, goal tracking, and conversion funnels. Matomo allows users to have complete control over their data since it can be self-hosted on their servers, making it a preferred choice for organizations seeking data ownership and full control over their website analytics.
See also: Top 10 Web Analytics software
See also: Top 10 Web Analytics software
Fathom Analytics vs Matomo in our news:
2018. Piwik rebrands as Matomo
After a decade of developing Piwik and achieving remarkable success in creating the leading open-source analytics software that empowers users to have complete control over their data, the developers are embarking on a new chapter. As a result, the community project known as Piwik will now be known as Matomo. This change in name is the only modification; everything else remains unchanged. The developers' commitment to privacy has proven to be visionary, especially in light of the increasing global emphasis on privacy and the imminent introduction of privacy regulations in Europe. With the highly anticipated release of Matomo 4.0 planned for this year, new privacy protections will equip users with the necessary tools to comply with GDPR privacy laws. Matomo will continue to evolve in harmony with these regulations, guided by a clear and focused vision.
