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Drip vs Klaviyo
July 27, 2023 | Author: Sandeep Sharma
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As a customer-centric marketing automation platform, Drip helps brands understand their customers and drive revenue through email, popups, and automation.
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
Drip and Klaviyo are both popular email marketing platforms, but they cater to different types of businesses and marketing strategies. Drip is well-known for its advanced automation and behavior-triggered campaigns, making it an ideal choice for e-commerce businesses seeking to create highly personalized and targeted customer journeys. With its powerful segmentation and detailed analytics, Drip empowers businesses to engage customers at various stages of the sales funnel, driving higher conversions and customer retention. On the other hand, Klaviyo specializes in serving e-commerce businesses with its robust email marketing and marketing automation capabilities. It offers a seamless integration with popular e-commerce platforms, allowing businesses to leverage customer data effectively for targeted email campaigns and personalized product recommendations. Klaviyo's focus on e-commerce-specific features and deep data insights makes it a top choice for businesses seeking to optimize their online sales and grow their revenue.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
Drip vs Klaviyo in our news:
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
