Drift vs LivePerson

June 04, 2023 | Author: Sandeep Sharma
9
Drift
Drift
Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today, totally free.
8
LivePerson
LivePerson
LivePerson creates meaningful, real time customer connections that help businesses increase conversions and improve consumer experience.
Drift and LivePerson are both customer messaging platforms, but they differ in their focus, features, and target audiences. Drift is a conversational marketing platform that enables businesses to engage with their website visitors and customers in real-time. It offers features like live chat, chatbots, lead generation, and personalized messaging to drive customer interactions and conversions. Drift is known for its emphasis on conversational marketing and the ability to qualify leads and book meetings directly within the chat interface. LivePerson, on the other hand, is a broader customer engagement platform that provides a range of solutions for messaging, AI chatbots, and agent-assisted chat. It offers robust features for customer service, sales, and marketing automation, making it suitable for larger enterprises with complex customer engagement needs. LivePerson integrates well with CRM systems and offers advanced analytics and reporting capabilities.

See also: Top 10 Live Chat platforms
Drift vs LivePerson in our news:

2014. LivePerson buys co-browsing tool Synchronite



Customer service chat provider LivePerson has acquired German startup Synchronite in order to obtain its co-browsing and video-chat technology. This acquisition is expected to enhance LivePerson's real-time customer service offering by enabling agents to view the customer's screen, enabling them to provide guidance in tasks such as form filling, completing purchases, and other functionalities on the client's website. Other companies operating in a similar space include Unblu, LiveLook, and Firefly. The specific purchase price for Synchronite, based in Mannheim, has not been disclosed.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com