Drift vs Freshchat

June 04, 2023 | Author: Sandeep Sharma
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Drift
Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today, totally free.
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Freshchat
Freshchat is a modern live chat software built to help acquire, engage, and support customers on web, mobile, or social messengers.
Drift and Freshchat are both popular customer messaging platforms that enable businesses to engage with their website visitors and provide real-time support, but they have some key differences in terms of features and focus.

Drift is known for its conversational marketing approach, focusing on using AI-powered chatbots and live chat to engage with website visitors, qualify leads, and schedule sales meetings. It offers advanced features like personalized messaging, targeted campaigns, and chatbot automation to drive customer engagement and generate more qualified leads. Drift also provides integrations with other marketing and sales tools to streamline the customer journey.

Freshchat, on the other hand, is a customer messaging software that emphasizes omnichannel communication. It allows businesses to interact with customers across various channels, including website chat, social media, email, and mobile apps. Freshchat provides features like chat routing, chat history, canned responses, and chatbots to deliver efficient and consistent customer support experiences. It also offers robust analytics and reporting capabilities to track chat performance and customer satisfaction.

See also: Top 10 Live Chat platforms
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com