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DotMailer vs Klaviyo
July 21, 2023 | Author: Sandeep Sharma
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Email Marketing and Marketing Automation from dotMailer. World class solutions for SMEs, retailers and big brands, with over 70000 users in 150 countries. With dotMailer, advanced tasks become fast tasks and your and your team’s time becomes freed up to do more of the strategic analysis and thinking that drives business growth.
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
DotMailer, now rebranded as dotdigital, and Klaviyo are both powerful email marketing platforms, each with its unique strengths. dotdigital is known for its comprehensive email marketing features and automation capabilities, making it a preferred choice for businesses seeking a robust and all-in-one marketing automation solution. It offers a drag-and-drop editor, advanced segmentation, and automation workflows, allowing users to create and execute highly personalized and targeted email campaigns. dotdigital's platform also integrates with various eCommerce platforms, enabling businesses to leverage customer data and behavior for effective email marketing. On the other hand, Klaviyo is a specialized platform that focuses on eCommerce businesses and data-driven marketing. It offers advanced segmentation, behavior-based automation, and personalized content, making it an excellent choice for businesses seeking to engage with their customers in a highly targeted and data-driven manner. Klaviyo's deep integration with eCommerce platforms allows businesses to leverage customer data and purchase behavior to deliver relevant and timely email campaigns.
See also: Top 10 Email Marketing Solutions
See also: Top 10 Email Marketing Solutions
DotMailer vs Klaviyo in our news:
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
