Customer.io vs SendGrid
November 13, 2023 | Author: Sandeep Sharma
Customer.io and SendGrid are both prominent players in the realm of email marketing and communication, yet they differ in their primary focuses and functionalities. Customer.io is renowned for its emphasis on behavioral targeting and segmentation, allowing businesses to create highly personalized and automated email campaigns based on user actions and preferences. This platform is particularly favored by companies seeking to engage customers with tailored content at various stages of their journey. On the other hand, SendGrid positions itself as a comprehensive email delivery service, excelling in the reliable transmission of large volumes of emails.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
Customer.io vs SendGrid in our news:
2018. Twilio acquired email API platform SendGrid
The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.
2017. Email Marketing company SendGrid raised $131 million
SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.