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Customer.io vs Klaviyo
November 12, 2023 | Author: Sandeep Sharma
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Leverage marketing automation and customer data in a single Customer Engagement Platform to personalize your customer communications and drive more engagement.
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Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
Customer.io and Klaviyo are both powerful marketing automation platforms, each with distinct features catering to different business needs. Customer.io is recognized for its flexibility and ease of use, offering a simple yet robust platform for creating and automating personalized messaging campaigns. It excels in behavior-based triggers, allowing businesses to send highly targeted messages based on user actions. On the other hand, Klaviyo is known for its e-commerce focus, providing a comprehensive suite of tools tailored for online businesses. Klaviyo's strength lies in its deep integration with e-commerce platforms, enabling businesses to leverage customer data for highly targeted email campaigns, as well as other channels like SMS and social media.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
Customer.io vs Klaviyo in our news:
2021. Klaviyo’s next-gen email marketing platform engorges on $320M
Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.
2020. Email marketing automation platform Klaviyo scores $200M
Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.
