Clickup vs Workfront

2024. Productivity platform ClickUp acquires calendar startup Hypercal



Productivity-focused company ClickUp has recently acquired the calendar application Hypercal, aiming to enhance its platform offerings. Originally established in 2022 as a Mac application, Hypercal provided integration capabilities with various apps, including Notion, OneNote, Apple Notes, Google Docs, Todolist, Apple Reminders, Asana, Things app, Microsoft To-Do, and Slack. Hypercal's free plan permitted users to link with one calendar and one task app, while its premium tier, priced at $10 per month, offered unlimited calendar and task integrations. ClickUp, on the other hand, provides a comprehensive platform that facilitates chatting, collaborative document editing, project management, timeline tracking, whiteboard ideation, and analytical dashboard insights for companies.


2020. Adobe acquires project management startup Workfront for $1.5B



Adobe has recently made an announcement regarding its acquisition of the marketing workflow management startup Workfront for a substantial amount of $1.5 billion. This strategic move by Adobe is aimed at expanding its offerings within the Experience Cloud, enabling the integration of additional online marketing tools. Workfront specializes in assisting companies in effectively managing complex projects, whether within the marketing department or other areas of the organization. Notably, Workfront boasts an impressive customer base that includes renowned companies such as Home Depot, T-Mobile, and Deloitte. Furthermore, there is a significant overlap of 1,000 shared customers between Workfront and Adobe, out of Workfront's total customer base of 3,000. Workfront's APIs provide seamless connectivity to Adobe's Creative Cloud and Experience Cloud, two key components frequently utilized by marketers within Adobe's product family.


2020. Productivity platform ClickUp raises $35 million



ClickUp, the startup renowned for its comprehensive task management software, integrated docs and wikis, and inclusive chat functionality, has successfully concluded a Series A funding round, raising $35 million. Additionally, the company has unveiled its latest offering, Remote Work OS, which is a collection of tools designed to provide users with a comprehensive overview of ongoing tasks and how they align with the overarching objectives of the organization. This platform joins a growing array of productivity suites that adopt a bottom-up approach, initially targeting individual teams before expanding across entire companies. With a customer base exceeding 100,000 and a user count in the millions, ClickUp has already been adopted by prominent teams within renowned organizations including Google, Nike, Uber, Airbnb, Netflix, and Ubisoft.


2015. Project management service Workfront raised $33 million



Project management solution Workfront (formerly known as AtTask) has recently announced securing a significant $33 million in Series E funding. While Workfront primarily targets marketing, IT, and services teams in its marketing efforts, its solution is not limited to these specific teams. The platform offers a comprehensive range of services, including basic project and task management, advanced workflow automation, approval processes, document management, and proofing tools. Prominent organizations such as Cisco, Comcast, Trek, and Cars.com are among Workfront's esteemed clientele. Workfront stands out by providing robust enterprise tools, distinguishing itself from some of its competitors. However, it operates within a highly competitive market that features well-funded emerging players like Asana and established companies like Atlassian. Notably, Atlassian's project management tools have gained significant traction beyond its traditional developer-centric market.