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ChartBoost vs Flurry
July 27, 2023 | Author: Sandeep Sharma
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Chartboost is a leading in-app programmatic advertising and monetization platform. We empower developers to earn high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences.
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Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
Chartboost and Flurry are both mobile advertising and analytics platforms, but they have distinct features and functionalities that cater to different needs in the mobile app ecosystem. Chartboost is a mobile app-focused ad network known for its emphasis on interstitial and rewarded video ads, making it particularly popular among game developers seeking to monetize their apps through engaging ad formats. Chartboost offers a direct ad marketplace where developers can buy and sell ads within the network, along with tools for ad targeting and optimization. On the other hand, Flurry is a comprehensive mobile analytics platform acquired by Yahoo, now part of Verizon Media. It specializes in providing detailed insights into app performance, user engagement, and audience demographics through its analytics and reporting tools. Flurry is an excellent choice for app developers and publishers who prioritize data-driven decision-making, as it allows them to measure and analyze user behavior, optimize their app's performance, and make informed marketing and monetization strategies based on real-time data.
See also: Top 10 Mobile Advertising platforms
See also: Top 10 Mobile Advertising platforms
ChartBoost vs Flurry in our news:
2015. Flurry to provide analytics for Apple Watch app developers
Mobile analytics service Flurry, which is under the ownership of Yahoo, has unveiled its support for the Apple Watch. With the increasing number of developers focusing on building applications for the Apple Watch ecosystem, understanding user engagement with these small-screen apps becomes crucial. User behavior and relevant metrics for Apple Watch applications are likely to differ significantly from those of smartphone apps. Flurry's introduction of Apple Watch metrics enables developers to track various aspects, including new users, active users, total event occurrences per day, daily average event occurrences, daily average unique event users, and the percentage of app users engaging with the watch extension. This announcement follows the recent news from mobile marketing firm Fiksu and Kochava, both of which also introduced tracking capabilities for Apple Watch events. App Annie has similarly updated its Store Stats to accommodate Apple Watch tracking. However, as one of the prominent players in the mobile analytics field, Flurry's support is expected to have a widespread impact, reaching a diverse range of app developers.
2014. Yahoo acquired mobile analytics service Flurry
Yahoo is purchasing Flurry, a mobile app analytics and advertising startup, for an estimated price range of $200-$300 million. Flurry collaborates with approximately 170,000 developers, collecting data from 150 billion app sessions per month, to provide valuable insights to app publishers regarding their audiences, app usage, and app performance. This information helps enhance app functionality and optimize revenue generation. Flurry's data powers an advertising platform utilized by brands to target specific audiences on apps within Flurry's network, and enables developers to monetize their apps with more relevant inventory. The acquisition of Flurry not only boosts Yahoo's mobile advertising revenues but also positions Yahoo as a key player in the monetization and utilization of mobile technology as it expands its ad tech business.
