Canva vs InVision

2023. Canva unveils Magic Studio, a suite of AI-powered design tools



Canva, the graphic design platform, has unveiled Magic Studio, a suite of AI-powered tools designed to simplify the creation of engaging and informative visuals. While the official launch was today, some of Canva's new features have been gradually introduced to a select group of users over the past few months. The Magic Edit trial, for example, gained attention earlier this year for its ability to modify individual elements in an image, transforming casual photos into professional headshots suitable for platforms like LinkedIn. Magic Studio represents a significant enhancement to Canva's AI offerings, introducing tools like Magic Switch, Magic Grab, Magic Expand, Magic Morph, Magic Alt Text, and Magic Animate. These tools utilize Canva's proprietary AI technology as well as contributions from partners like Google and OpenAI.


2022. Canva announces Docs - word processing tool



Graphic design platform Canva has introduced its latest collaborative word processing tool, Canva Docs. With the goal of rivaling established platforms like Google Docs, Canva Docs offers a stylish and visually appealing approach. Similar to its competitors, Canva Docs enables multiple users to collaborate simultaneously on a document, allowing you to observe real-time edits from your editor. In addition to standard features like spell check and support for non-English languages, including those with non-Latin characters, Canva Docs stands out with its emphasis on visual design. The word processor provides a range of format templates for users to select from, and its unique "Docs to Decks" feature automatically transforms a document into a presentation format, saving you significant time and effort. Furthermore, Canva Docs allows users to embed other Canva projects within their documents, such as presentations, videos, and digital whiteboards, enhancing the overall visual experience and flexibility of content creation.


2022. Canva moves beyond graphic design to launch a visual worksuite



Canva is expanding its range of offerings beyond its popular graphic design tool. The Australian company has introduced several new products to enhance its portfolio: Canva Docs, Canva Websites, Canva Whiteboards, and Data Visualization. In addition, Canva plans to expand its print services and extend its background removal technology to videos. Canva Presentations, launched in 2021, will also receive an upgrade with a remote control feature, enabling presenters to use other devices, such as a phone, as a virtual clicker.


2021. Canva is getting into video



Canva, the startup dedicated to making design accessible to all, has introduced a new video editing suite. The Canva video software features an interface designed around scenes, enabling users to break down their videos into manageable segments. Within the suite, users can soon trim scenes, manage multiple audio tracks, and utilize in-editor video previews to review their work. Canva emerged during the design renaissance, alongside the rise of Sketch, Figma, and InVision, challenging Adobe's dominance. However, Canva distinguished itself by prioritizing the democratization of design, offering a user-friendly interface that empowers individuals to create a wide range of assets, including slide decks, t-shirts, and social media content.


2020. InVision refreshes its Design System Manager



InVision, the design service, is introducing an innovative Design System Manager that provides teams with enhanced flexibility and control over the creation and maintenance of their design system. The updated features include the capability to import reusable design elements in bulk and directly upload native Sketch libraries to the InVision DSM. This empowers design system owners to effortlessly create and manage their libraries in Sketch and seamlessly transition them to InVision. Additionally, the new DSM enables one-click updates for all libraries during a company's rebranding process, eliminating the need to individually delete and replace each design asset. Instead, the entire design system can be updated simultaneously.


2019. Canva introduces online video editing



Canva, the design company that has secured nearly $250 million in funding, has unveiled a range of exciting new features, including a video editing tool. This tool simplifies the editing process and requires no prior experience, offering video templates, access to a stock content library encompassing videos, music, and more, as well as user-friendly animation tools. In addition, Canva has introduced Canva Apps, enabling developers and customers to build on top of the Canva platform. Notably, Dropbox, Google Drive, PhotoMosh, and Instagram are already part of the Canva Apps suite, with a total of 30 apps available upon launch.


2019. Graphic Design Software Canva launched enterprise product


Canva, the Australian design tool company, has announced a recent funding round that raised an additional $10 million, bringing its valuation to $3.2 billion. Alongside this, the company is introducing Canva for Enterprise. Up until now, Canva has provided users with a user-friendly toolkit for creating marketing and sales presentations, social media materials, and various other design products that are typically unrelated to product design. However, the challenge lies in maintaining brand consistency across the organization, especially outside the realm of product designers. While Canva remains free for individual users, the company has recognized the growing demand within professional organizations to ensure brand consistency and has responded with Canva Pro, a premium version of the product available for $12.95 per month.


2019. InVision acquired design file versioning startup Trunk



Online design software provider InVision has completed the acquisition of Trunk, an Australia-based company exclusively dedicated to file versioning for designers. While GitHub has revolutionized version control for developers, allowing them to track changes, experiment with separate branches, and collaborate seamlessly by merging branches, designers have not been granted the same level of convenience. Typically, designers find themselves spending a significant amount of time searching through lengthy email chains in pursuit of the latest attachment version. The Trunk team will now concentrate their efforts on Studio, InVision's design tool, which was introduced approximately a year ago. With the launch of Studio, InVision showcased its ambition to transcend being a mere collaboration tool and aspire to become the design world's equivalent of Salesforce.


2018. Prototyping tool InVision is valued at $1.9 billion



InVision, the design startup aspiring to become the Salesforce of the design industry, has officially reached unicorn status by successfully closing a $115 million Series F funding round. This latest investment brings the company's total funding to $350 million and values InVision at $1.9 billion. InVision initially emerged in 2011 as a straightforward prototyping tool, allowing designers to create interactive experiences without requiring direct involvement from the engineering team. These prototypes could then be shared with various teams, including engineering, product, marketing, and executives, for collaboration and approval. Over the years, InVision has expanded its scope to cover the entire design process, offering a comprehensive collaboration suite called InVision Cloud, enabling the involvement of every team member in the design process. Additionally, they introduced Studio, a design platform aimed at competing with industry giants like Adobe and Sketch. InVision also developed the InVision Design System Manager, a centralized solution for design teams to manage their assets and implement best practices effectively from a single location.


2018. InVision deepens integrations with Atlassian



InVision has enhanced its integration with Atlassian products including Confluence, Trello, and Jira, enabling users to conveniently view and share InVision prototypes directly from within these applications. This integration acknowledges the collaborative nature of design and development teams that frequently utilize both InVision and Atlassian products. With this expanded integration, designers now have the ability to share their InVision Studio designs and prototypes seamlessly within Jira, Trello, and Confluence. InVision Studio, introduced in the previous year, presents designers with a compelling alternative to Sketch and Adobe.