Burstly vs MoPub

July 26, 2023 | Author: Sandeep Sharma
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Burstly
Burstly
Burstly develops tools that provide solutions for beta-testing, intuitive analytics and application monetization.
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MoPub
MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
Burstly, formerly known as SkyRocket, was a mobile app monetization platform that offered services such as in-app advertising and analytics. However, in 2014, Burstly was acquired by Apple and its services were integrated into the Apple Developer Program. As a result, Burstly's primary product, TestFlight, now focuses on app testing and distribution rather than monetization. MoPub, on the other hand, is a popular mobile advertising platform owned by Twitter. It provides publishers with a mediation platform that allows them to manage multiple ad networks and optimize their ad revenue. MoPub offers advanced targeting options, real-time bidding, and seamless integration with Twitter's ecosystem, making it a preferred choice for publishers seeking to maximize their app monetization potential.

See also: Top 10 Mobile Advertising platforms
Burstly vs MoPub in our news:

2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub



Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com